[opendtv] Re: OTA and MVPD competition
- From: "John Shutt" <shuttj@xxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Mon, 11 Feb 2008 08:58:27 -0500
----- Original Message -----
From: "Craig Birkmaier" <craig@xxxxxxxxx>
They could not use part. It would take almost the entire channel (at least
12-15 Mbps to equal the HD quality delivered by ESPN. For this they would
potentially grow ratings by the 15% that ESPN lost when MNF moved to
cable.
First, using 720p, I doubt that any cable system is devoting 15 Mbps to
ESPN-HD. Second, there is no reason why the *free to air* version of ESPN
couldn't be widescreen 480p, which would be easy to create from the 720p
version, and would compress nicely and take up even less space than NTSC
derived 480i, and telling their viewers if they wan HD then they PAY for it
through cable or DBS.
John
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