[opendtv] Re: OTA

  • From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
  • To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
  • Date: Thu, 15 Mar 2012 16:05:47 -0500

Craig Birkmaier wrote:

> As for need? you need to get over the idea that the business
> model will look like the current model that is failing. We are
> moving away from the "Time and Channel" program schedule model
> to a demand based model.

To which I replied:

Mark Aitken's plan is to make use of the multicast/broadcast optional feature 
of LTE (which has not yet been fully developed in LTE, last I saw on this), and 
also to provide some two-way service, over the medium.

In case this isn't obvious, let me add this:

If you're using the multicast/broadcast feature of LTE, as Mark proposes, it 
means that you still want to deliver live streams. Not just on-demand streams. 
These "live streams" can be converted to "on-demand" the old-fashioned way, 
with local storage in the receiving device.

Or you can use the two-way service, over this new infrastructure, for the 
on-demand service.

And again, none of this is new to broadcasters.


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