I also heard this recently on the radio news. Average 104.2 TV channels available in US households. No wonder the TV has to be on all day long. One interesting statistic here is 64 percent of the 111.4M households have cable (small decline, they say), and 23 percent "have satellite or specialized antenna systems to receive television signals." The determined pessimists will put OTA usage at 13 percent. However, that "or specialized antenna systems" does not mean "more DBS antennas." Here's another interesting statistic. 28 percent of homes use digital cable, 23 percent get DBS and presumably also some DTT, so this says that at least 51 percent of US households is now using DTV. And this ignores any DTT-only households. I think this beats any other stat on DTV usage that I've seen from anywhere else in the world. General drama shows are 50 percent of the broadcast lineup, increasing slightly from last year, while live variety programs and sitcoms decreased. Bert ------------------------------------------------------- http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/0 3-19-2007/0004548867&EDATE= Average U.S. Home Now Receives a Record 104.2 TV Channels, According to Nielsen NEW YORK, March 19 /PRNewswire/ -- The number of television channels that the average U.S. home receives has now reached a record high of 104.2 TV channels. This and other television trends were released in a report from Nielsen that highlights population, television ownership and advertising trends in the United States. Highlights from this Nielsen study include: * In 2006, the average U.S. home received 104.2 channels, an increase of almost eight channels since 2005 and a record level. * As the number of channels available to a household increases, so does the number of channels tuned. In 2006, the average household tuned to 15.7, or 15.1% of the 104.2 channels available for at least 10 minutes per week. * General dramas still dominate the broadcast networks program lineups, comprising 50% (67 of 134) of the primetime programs, an increase of four programs since last year. * The 30-second commercial is still the television advertising standard in primetime, accounting for 57% of all commercial units. Number of Channels Available In 2006, the average home received 104.2 channels, an increase of almost eight channels since 2005. The percentage of homes receiving 100+ channels rose from 42% in 2005 to 47% in 2006, with 33% receiving between 60 and 99 channels, down 4% since 2005. Nielsen found that the average television household in the U.S. receives more than 17 broadcast TV channels, while 58% of all homes can receive 15 or more, and 36% receive 20 or more. As the number of channels available to a household increased, so did the number of channels tuned, although the percentage of available channels actually viewed decreased. In 2006, the average household tuned to 15.7 (or 15.1%) of the 104.2 channels available. This compares to 2000, when the average home viewed 22.1% of the available channels (13.6 channels viewed out of 61.4 available channels). Number of Channels Available in the Average U.S. Home YEAR # of # of Channels % of Available Channels Viewed Channels Viewed 2006 104.2 15.7 15.1% 2005 96.4 15.4 16.0% 2004 92.6 15.0 16.2% 2000 61.4 13.6 22.1% 1995 41.1 10.1 24.6% 1990 33.2 n/a n/a 1985 18.8 n/a n/a Source: Nielsen Media Research, National People Meter Sample Broadcast Network Programming Trends Each year, Nielsen Media Research examines the English language broadcast networks' (ABC, CBS, NBC, FOX, CW, PAX and MNT) schedules to profile the number of programs, types of programs (situation comedies, dramas, etc.) and hours in each schedule. The total number of primetime broadcast programs has decreased slightly since last year. The number of news programs has also declined slightly. General dramas still dominate the lineups, comprising 50% (67 of 134) of the programs, an increase of four programs since last year. The number of Live Variety programs has declined since last year, dropping from 15 in 2005 to 13 in 2006. Situation Comedies have decreased since last year, dropping from 35 to 28 total programs. Types of Primetime Programs on Broadcast Networks Program Type # of Programs 2006-07 Season General Drama 67 Situation Comedy 28 Feature Film 3 News 4 Other (i.e. sports events, animation, quiz shows) 14 Variety 13 Suspense Mystery 0 Adventure, Sci Fi, Western 5 Source: Nielsen Media Research NOTE: Based on new fall line-ups of regularly scheduled programs, 25 minutes or longer. CW and MNT included as of '06. Primetime hours: Mon.-Sat. 8-11pm & Sun. 7-11pm Trends in Broadcast Network Commercials The 30-second commercial is still the television advertising standard in primetime, accounting for 57% of all units. The 15-second commercial continues to be an important component in advertising. The use of the 15- second commercial has decreased in primetime but increased slightly in daytime. In 2006, the total number of commercial units decreased in both primetime and daytime, dropping 2% in primetime and 2% in daytime. The number of commercial minutes aired also decreased in daytime but increased in primetime. In primetime, 30-second and 15-second units make up 90% of all commercials. Together, 15s and 30s account for 93% of the total daytime commercials. Fifteen-second units still account for the largest percentage of daytime commercials at 50%. Other Relevant TV Facts from the Nielsen Study: * There are an average of 111.4 million TV homes in the U.S. for the 2006-07 TV season * The average U.S. TV home has 2.5 people and 2.8 television sets 28% of U.S. TV homes have Digital Cable * 64% of homes have wired cable hook-ups (down from 68% in 2000) and 23% have satellite or specialized antenna systems to receive television signals. * 82% of U.S homes have more than one television sets at home * 84% of U.S. homes have a DVD player About The Nielsen Company The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information, media information, business publications, trade shows and the newspaper sector. The privately held company has more than 42,000 employees and is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. 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