[opendtv] Nielsen stats on TV in US households
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Wed, 21 Mar 2007 15:52:51 -0400
I also heard this recently on the radio news. Average 104.2 TV channels
available in US households. No wonder the TV has to be on all day long.
One interesting statistic here is 64 percent of the 111.4M households
have cable (small decline, they say), and 23 percent "have satellite or
specialized antenna systems to receive television signals." The
determined pessimists will put OTA usage at 13 percent. However, that
"or specialized antenna systems" does not mean "more DBS antennas."
Here's another interesting statistic. 28 percent of homes use digital
cable, 23 percent get DBS and presumably also some DTT, so this says
that at least 51 percent of US households is now using DTV. And this
ignores any DTT-only households. I think this beats any other stat on
DTV usage that I've seen from anywhere else in the world.
General drama shows are 50 percent of the broadcast lineup, increasing
slightly from last year, while live variety programs and sitcoms
decreased.
Bert
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http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/0
3-19-2007/0004548867&EDATE=
Average U.S. Home Now Receives a Record 104.2 TV Channels, According to
Nielsen
NEW YORK, March 19 /PRNewswire/ -- The number of television channels
that the average U.S. home receives has now reached a record high of
104.2
TV channels. This and other television trends were released in a report
from Nielsen that highlights population, television ownership and
advertising trends in the United States.
Highlights from this Nielsen study include:
* In 2006, the average U.S. home received 104.2 channels, an
increase of
almost eight channels since 2005 and a record level.
* As the number of channels available to a household increases, so
does
the number of channels tuned. In 2006, the average household
tuned to
15.7, or 15.1% of the 104.2 channels available for at least 10
minutes
per week.
* General dramas still dominate the broadcast networks program
lineups,
comprising 50% (67 of 134) of the primetime programs, an increase
of
four programs since last year.
* The 30-second commercial is still the television advertising
standard in
primetime, accounting for 57% of all commercial units.
Number of Channels Available
In 2006, the average home received 104.2 channels, an increase of
almost eight channels since 2005. The percentage of homes receiving 100+
channels rose from 42% in 2005 to 47% in 2006, with 33% receiving
between
60 and 99 channels, down 4% since 2005. Nielsen found that the average
television household in the U.S. receives more than 17 broadcast TV
channels, while 58% of all homes can receive 15 or more, and 36% receive
20
or more.
As the number of channels available to a household increased, so did
the number of channels tuned, although the percentage of available
channels
actually viewed decreased. In 2006, the average household tuned to 15.7
(or
15.1%) of the 104.2 channels available. This compares to 2000, when the
average home viewed 22.1% of the available channels (13.6 channels
viewed
out of 61.4 available channels).
Number of Channels Available in the Average U.S. Home
YEAR # of # of Channels % of Available
Channels Viewed Channels Viewed
2006 104.2 15.7 15.1%
2005 96.4 15.4 16.0%
2004 92.6 15.0 16.2%
2000 61.4 13.6 22.1%
1995 41.1 10.1 24.6%
1990 33.2 n/a n/a
1985 18.8 n/a n/a
Source: Nielsen Media Research, National People Meter Sample
Broadcast Network Programming Trends
Each year, Nielsen Media Research examines the English language
broadcast networks' (ABC, CBS, NBC, FOX, CW, PAX and MNT) schedules to
profile the number of programs, types of programs (situation comedies,
dramas, etc.) and hours in each schedule.
The total number of primetime broadcast programs has decreased
slightly
since last year. The number of news programs has also declined slightly.
General dramas still dominate the lineups, comprising 50% (67 of 134) of
the programs, an increase of four programs since last year. The number
of
Live Variety programs has declined since last year, dropping from 15 in
2005 to 13 in 2006. Situation Comedies have decreased since last year,
dropping from 35 to 28 total programs.
Types of Primetime Programs on Broadcast Networks
Program Type # of Programs
2006-07 Season
General Drama 67
Situation Comedy 28
Feature Film 3
News 4
Other (i.e. sports events, animation, quiz shows) 14
Variety 13
Suspense Mystery 0
Adventure, Sci Fi, Western 5
Source: Nielsen Media Research NOTE: Based on new fall line-ups of
regularly scheduled programs, 25 minutes or longer. CW and MNT included
as
of '06. Primetime hours: Mon.-Sat. 8-11pm & Sun. 7-11pm
Trends in Broadcast Network Commercials
The 30-second commercial is still the television advertising
standard
in primetime, accounting for 57% of all units. The 15-second commercial
continues to be an important component in advertising. The use of the
15-
second commercial has decreased in primetime but increased slightly in
daytime. In 2006, the total number of commercial units decreased in both
primetime and daytime, dropping 2% in primetime and 2% in daytime. The
number of commercial minutes aired also decreased in daytime but
increased
in primetime. In primetime, 30-second and 15-second units make up 90% of
all commercials. Together, 15s and 30s account for 93% of the total
daytime
commercials. Fifteen-second units still account for the largest
percentage
of daytime commercials at 50%.
Other Relevant TV Facts from the Nielsen Study:
* There are an average of 111.4 million TV homes in the U.S. for the
2006-07 TV season
* The average U.S. TV home has 2.5 people and 2.8 television sets
28% of U.S. TV homes have Digital Cable
* 64% of homes have wired cable hook-ups (down from 68% in 2000) and
23%
have satellite or specialized antenna systems to receive
television
signals.
* 82% of U.S homes have more than one television sets at home
* 84% of U.S. homes have a DVD player
About The Nielsen Company
The Nielsen Company is a global information and media company with
leading market positions and recognized brands in marketing information,
media information, business publications, trade shows and the newspaper
sector. The privately held company has more than 42,000 employees and is
active in more than 100 countries, with headquarters in Haarlem, the
Netherlands, and New York, USA.
SOURCE The Nielsen Company
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