[opendtv] Nielsen bows to pressure, delays 'people meters'
- From: Monty Solomon <monty@xxxxxxxxxx>
- To: undisclosed-recipient: ;
- Date: Thu, 8 Apr 2004 01:35:11 -0400
UPDATE 1-Nielsen bows to pressure, delays 'people meters'
- Apr 6, 2004 10:00 PM (Reuters)
(Adds details throughout)
By Kenneth Li
NEW YORK, April 6 (Reuters) - Nielsen Media Research on
Tuesday postponed the launch of its "people meter"
viewer-tracking system, bowing to intense political pressure
and what it said were threats from global media conglomerate
News Corp. (AUS:NCP) (NYSE:NWS).
The launch of the electronic system to monitor local TV
watching had been set for this week, but Nielsen said it would
delay the rollout until June 3 and in the meantime would seek
to address concerns that the system undercounts minority
audiences.
Nielsen, a New York-based unit of Dutch market research
company VNU (AMS:VNUN), is introducing the new method of
measuring viewership in local TV markets to replace its
traditional method of having viewers keep a paper diary of the
shows they watch.
News Corp., which controls Fox Television Stations, DirecTV
satellite service and 20th Century Fox movie studio, complained
in March that the new system would undercount minorities. One
of Fox TV's strengths is a lineup of programs that attract
black and urban audiences.
Early results from tests in February of a smaller sample of
homes showed staggering drops for some shows popular with black
viewers. "The Parkers" on the UPN network, which is carried by
Fox-owned stations, fell by 62 percent.
...
- http://finance.lycos.com/home/news/story.asp?story=41025714
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