[opendtv] Re: Next-Gen TV Standard: DVB With A Twist? | TVNewsCheck.com

  • From: Mike Tsinberg <Mike@xxxxxxxxxxxxxx>
  • To: "<opendtv@xxxxxxxxxxxxx>" <opendtv@xxxxxxxxxxxxx>
  • Date: Fri, 30 Aug 2013 20:50:17 +0000

We could have COFDM right from the beginning of ATSC.

Best Regards,
Mike Tsinberg
http://keydigital.com

On Aug 30, 2013, at 9:50 PM, "Mark Aitken" 
<MAitken@xxxxxxxxx<mailto:MAitken@xxxxxxxxx>> wrote:


http://www.tvnewscheck.com/article/70091/nextgen-tv-standard-dvb-with-a-twist/page/1
<image001.png><http://www.tvnewscheck.com/>
Tech Sportlight
Next-Gen TV Standard: DVB With A Twist?
By Andrew Dodson<mailto:news@xxxxxxxxxxxxxxxxxx>
TVNewsCheck, August 29, 2013 11:26 AM EDT
Most of the 10 proposals for a next-generation TV standard submitted to the 
Advanced Television Systems Committee last week are based on the DVB-T2, the 
European broadcast standard.
The proposals, representing the work on 18 organizations and one individual, 
are for the standard's "physical layer" — the component that deals with the 
actual over-the-air transmission.
Detailed versions of the proposals are due Sept. 27.
The ATSC's goal is to develop a standard that generates a signal robust enough 
to be received on smartphones and tablets and on TV sets with indoor antennas 
virtually anywhere. The ATSC also wants the standard to give broadcasters a 
platform to implement advanced services like 4K, 3D and interactivity.
ATSC is on a timetable to adopt a final standard by 2016. It would take several 
years after that to implement.
Organizations that submitted a proposal included television manufacturers, 
broadcast equipment manufacturers, international research groups, one 
individual and one broadcaster,  Sinclair Broadcast Group.
“I’m very pleased with all of the responses,” says Mark Richer, president of 
ATSC. “There’s a great range of companies, a lot of support, and it’s always 
really interesting to see which companies are working together on joint 
proposals.”
The proponents:

  *   Samsung and Sony
  *   Canada’s Communications Research Centre and South Korea’s Electronics and 
Telecommunications Research Institute
  *   Qualcomm and Ericsson
  *   LG and Harris Broadcast
  *   China’s National Engineering Research Center of Digital Television, 
Shanghai Jiao Tong University, Shanghai Advance Research Institute, Chinese 
Academy of Sciences and Bell Labs
  *   Allen Limberg
  *   Technicolor
  *   Sinclair Broadcast Group and Coherent Logix
  *   DVB
  *   Power Broadcasting
Peter Siebert, executive director of the Digital Video Broadcast (DVB) project 
in Geneva, Switzerland, said he expected ATSC to adopt a standard that would be 
based around DVB’s technology.
His group submitted a near blueprint of the existing standard, while others, 
based on interviews with proposal authors, made alterations and added 
enhancements to the standard.
Allen Limberg, the lone individual to submit a proposal, would keep DVB-T2 
nearly as-is, but would modify the way data is sent to improve 
frequency-selective fading. Limberg is an inventor and engineer whose past 
employers included RCA, GE and Samsung. The 76-year-old has authored 152 U.S. 
patents in the radio electronics field during his career.
Technicolor, a global media and entertainment technology company, submitted a 
proposal with DVB-T2 at its core, but wants to bring in mobile transmission 
capabilities found in DVB-NGH, which stands for Next Generation Handheld. NGH 
is a relatively new DVB effort to address specific issues with mobile 
transmission found in DVB-T2, says Alan Stein, VP technology at Technicolor.
“ATSC’s ambition is for a fixed and a mobile solution, and we believe by 
incorporating some of the NGH elements, as well as updating certain things in 
T2 that are known to be slightly deficient, we can put together a system that 
has a high degree of worldwide compatibility and additionally be optimal for a 
fixed and mobile terrestrial broadcast system,” says Stein.
Stein declined to comment on specific DVB-T2 deficiencies that Technicolor 
believes could be improved upon until the detailed responses come in next month.
A proposal put together by Canada’s Communications Research Centre (CRC) and 
South Korea’s Electronics and Telecommunications Research Institute, two 
government-funded research labs, wasn’t for a complete end-to-end system, 
rather, it was designed as an add-on to enhance whichever standard is 
ultimately selected by the ATSC.
Yiyan Wu, a research scientist at CRC, says both teams recognized that most of 
the proposals would likely include DVB-T2 at the core, which uses co-orthogonal 
frequency-division multiplexing (COFDM) as a modulation scheme.
“I can see our proposed model being added to almost any of the proposed systems 
and be harmonized together,” says Wu. “Think of it as a top layer solution that 
can go on a T2, or other high-speed transmission system.”
Mark Aitken, VP advanced technology at Sinclair, says the joint 
Sinclair-Coherent system uses a “parameterized” approach and has an ability to 
evolve the standard over time. “There is a go-forward, evolutionary path with 
what we’ve proposed,” says Aitken.
The proposed system integrates the broadcast band and IP networks together with 
an aim of making it easy for consumers to receive content on any device over a 
terrestrial broadcast, which is one of the big goals of ATSC 3.0.
To make both ends of system — DVB-T2 on one end and LTE on the other — work 
seamlessly together, the two organizations spent the last three years 
developing what they call the Broadcast Market Exchange (BMX).
BMX is a rules-based intelligent network that’s open in the sense that it’s a 
marketplace where different content and different delivery methods, chosen by 
an individual broadcaster, may derive different business values based on the 
nature of business being conducted.
“The BMX is the orchestra leader that says these resources are available here, 
they can be contracted on these terms, you’ve already set your terms for 
delivery, and off it goes,” says Aitken. “To the end-user, it’s invisible, in 
every literal sense that when you use a cellphone today, you pick it up, dial 
in a number and you talk. You don’t worry about how it ended up that you’re 
having a conversation. We’re talking about that same level of transparency to 
the end-user that allows broadcasting to engage in business models that today 
are absolutely impossible.”
Under Sinclair’s proposal, if a broadcaster, for example, wanted to broadcast 
premium content over-the-air, it could set up rules to charge for that content 
to that user.
Aitken says the best part about his system is that nothing in it is mandatory.
“If a broadcaster wants to be on an island and thinks it has better economics 
as an island, you can still do what you’re doing today,” he says.
Aitken also says he was disappointed by the lack of diversity in the other 
proposals.
“They are all absolute dead-ending proposals,” says Aitken. “In other words, if 
you’ve got the best you can get out of DVB-T2, with some enhancements, it would 
most definitely be an improvement over where we are today, but what happens in 
five years when the next greatest technology comes along and you’re stuck where 
you are?”
For its proposal, San Diego-based telecommunications company Qualcomm, which 
partnered with Ericsson, stepped outside the DVB-T2 bubble. The companies 
proposed a standard that would allow a TV station to broadcast over LTE, just 
as wireless carriers use the technology today to send and receive data from 
mobile devices.
According to Brent Nelson, product manager at Qualcomm, both companies believe 
LTE broadcast is the best option to reach fixed and mobile devices, and demoed 
the technology at the CES and NAB trade shows in Las Vegas earlier this year.
“The use of LTE enables an all-IP solution that brings broadcast television 
into technical alignment with the future of streaming media,” Nelson said in an 
email to TVNewsCheck. Because LTE is used globally, he added, it would achieve 
one of the goals of ATSC 3.0 that calls for a more global standard.
It’s unclear if Qualcomm and Ericsson’s solution would use an enhanced or 
modified version of existing LTE technology. Nelson declined comment on 
specifics until a more detailed proposal has been submitted next month.
LG, the developer of the current ATSC transmission standard, teamed up with 
Harris Broadcast to submit a system, but declined to talk about it.
“Our innovations are designed to expand the capabilities of today’s ATSC 
terrestrial broadcast system with modulation and coding enhancements for 
improved throughput and robustness," a spokesman for LG said.
South Australian-based Power Broadcasting, a telecommunications consulting 
firm, submitted a proposal for DVB-T2 with modified coding for error 
correction. However, Max Power, the founder of Power Broadcasting, says that 
ATSC has already contacted him saying that his proposal was out of compliance 
with the RFP.
A spokesperson for Sony, which partnered with Samsung on a proposal, had no 
immediate comment.
Most of the system proponents contacted for this article say they expect the 
proponents to mix and match elements from the various proposals and come up 
with a single common system. That was the approach that yielded the current 
ATSC standard in the 1990s.
But not everyone thought that was a good idea. “I wouldn’t expect another grand 
alliance,” says Aitken. “I’d hope, this time around, for a grand convergence 
that allows the best of the class ideas to exist alongside each other.”
Work has already begun on the two other layers of the complete standard — 
management and protocols, and application and presentation. But there’s no 
schedule for the call for proposals for those layers, says Richer.


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