At 12:28 PM -0500 11/24/04, John Shutt wrote: >Could it be that people buy $400 iPods instead of $99 knockoff mp3 players >for the same reason they buy $200 Nike shoes instead of $30 knockoff >athletic shoes? > >It's all about the image. No doubt this is a factor. The music business is all about coolness and following the crowd. But i do not think that this is the driving force behind the success of the iPOD. There is another, more important factor. IT WORKS! VERY WELL. The iPOD is not just a portable music player, or photo player. It is part of Apple's digital lifestyles strategy that extends across both the Mac and now PC platforms and the Internet. The iPOD without iTunes would be just another portable music player. But with iTunes, you have an application that runs on both the Mac and PC platforms that provides all of the tools needed to manage large music libraries, to buy music online, and to synchronize the iPOD with your music library...automatically. Dittos for the photo iPOD, which will provide similar management tools for your digital photo library via iPhoto. One other note about the Photo iPOD. The album cover or CD liner has long been a component of the packaged music experience. It seems a natural extension to be able to view this stuff on an iPOD while listening to music. This may even induce some artists to release more photos with their music. The recent revelations that a significant percentage of iPOD (for the PC) owners are now buying or planning on buying Macs, suggests that the iPOD is really a Trojan Horse that Apple plans to ride into the Consumer Electronics business. To do this, Apple will need a variety of products that are optimized for different aspects of the consumer entertainment business. These will include portable devices to take media and data with you; gateway devices to share media among the various venues of entertainment in the home; and management/creation tools that will allow consumers to take full advantage of their digital media collections AND to create content to add to these collections and to share with friends. No doubt there will be many attempts to create cheap iPOD knock-offs. But most of these companies do not have "the rest of the tools" needed to manage your digital lifestyle. Regards Craig ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.