[opendtv] Re: News: Those licenses will soon be worthless...
- From: Tom Barry <trbarry@xxxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Tue, 26 Apr 2005 20:19:12 -0400
A sort-of walled garden might be my news group provider. I
currently don't pay by the month but instead pay $40 for every 100
GB downloaded, over whatever period of time.
You could imagine an ISP with that model being willing to host
lots of the type of content discussed below, with the users just
on a bit meter much as you'd pay for electricity or water.
- Tom
Manfredi, Albert E wrote:
> Craig Birkmaier wrote:
>
>
>>Yup. You can pay based on packaging (walled gardens)
>>or you can pay based on usage, with a portion of the
>>money going to the bandwidth provider and the rest
>>going to the content provider. My belief is that
>>consumers will favor ala carte services and that the
>>public Internet will be the stimulus to drive this.
>
>
> I think it gets more ambiguous than this, and I think
> "a la carte" is an orthogonal discussion.
>
> Let's say an OTA network agrees to sell some bandwidth
> to an OEM, for the purpose of transmitting their
> receiver firmware updates. That would be transmission
> of non traditional content in a TV walled garden. It's
> not really correct to say that the DTT multiplex is
> transmitting based on packaging.
>
> On the opposite side of the coin, let's assume that
> an ISP agrees to host a web site for an aspiring TV
> producer. If this guy is good enough, that web site
> will generate loads of traffic, even if the downloads
> are all non-real-time. They're all huge files. The ISP
> will charge this aspiring producer accordingly, and
> will have strict limits on how many of these guys he
> can accommodate. Has that become similar to a walled
> garden?
>
> I mean, an ISP can hardly allow just anyone to host
> web sites with enormous files and millions of clients
> out there downloading them, unicast style. So if this
> type of service becomes popular at all, what will
> happen?
>
> The ISP will want to either provide these as
> multicasts, which instantly creates a walled garden,
> or if the ISP is also a multichannel TV provider,
> perhaps the ISP will move those files to his broadcast
> tier. Again, walled garden.
>
> I think it all boils down to this. If the stable
> equilibrium position is one where you have very many
> sources of content, each of which has very few people
> interested in downloading, the existing Internet is
> probably not too bad. But if (as I expect) a small
> number of hugely popular sources emerges, that's when
> walled gardens will again be created, to get that
> content out efficiently.
>
> Bert
>
>
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