[opendtv] Re: News: Those licenses will soon be worthless...
- From: "John Willkie" <JohnWillkie@xxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Mon, 25 Apr 2005 13:18:37 -0700
$2695.
ever wonder about the EAU (estimated annual usage, or sales)? The good ones
cost about $3300, aftermarket.
John Willkie
----- Original Message -----
From: "John Shutt" <shuttj@xxxxxxxxx>
To: "OpenDTV" <opendtv@xxxxxxxxxxxxx>
Sent: Monday, April 25, 2005 10:19 AM
Subject: [opendtv] Re: News: Those licenses will soon be worthless...
>
> ----- Original Message -----
> From: "Craig Birkmaier" <craig@xxxxxxxxx>
>
> > But mobile/portable TV is a very important issue, once you get past
> > the techno-politics that is behind the decision to protect NTSC at
> > all costs. In other words, the NAB and other powerful interests are
> > not looking beyond NTSC. They appear content to ride it into the
> > ground, until advertisers refuse to support them. If and when that
> > happens, support for mobile and portable will become important,
> > unless other bypass technologies get there first.
>
> Apparently Mobile TV is important enough for GM to offer factory installed
> DirecTV in their upscale Escalades. The following is just an excerpt.
The
> entire article is at
> http://www.telematicsjournal.com/content/newsfeed/3049.html
>
> "A ride in a stylish Cadillac Escalade sport utility vehicle just became
> even more entertaining with today's announcement that Cadillac dealers
> throughout the United States will begin offering the award-winning
> TracVision(R) A5 automotive satellite TV system from KVH Industries, Inc.,
> (Nasdaq: KVHI) along with DIRECTV(R) satellite TV programming. Cadillac, a
> division of General Motors (NYSE: GM), becomes the first automotive brand
to
> offer live satellite TV as an accessory option through authorized dealers.
> TracVision A5, winner of the 2004 General Motors "Most Innovative Product
> Design Award", provides in-motion reception of 135+ channels of live,
> satellite TV programming from DIRECTV, Inc., in vehicles traveling on open
> roads throughout the continental United States. "
>
> > Not exactly. cable does not feed off of broadcasters - broadcasters
> > are feeding off of them. You may have mis-understood what your
> > broadcast exec said (or he may have been lying). Broadcasters have
> > used re-transmission consent to build a new house for the dinosaurs
> > we call media conglomerates. They are now going to use
> > re-transmission consent to extort subscription fees (or other forms
> > of compensation) for the content that they give away via an antenna.
> > One form of compensation that is growing in popularity is for the
> > multi-channel operator to commit to buying ads from the broadcaster,
> > rather than simply writing a check. I have it on good authority that
> > some MSOs are using the threat of pulling ads from broadcasters as a
> > negotiating tool to help blunt the re-transmission consent sword
> > during negotiations.
>
> Cable and broadcast have a synergy that they both are trying to maintain.
> On the one hand, early on in the cable revolution broadcasters were
> concerned that if viewers had to use some sort of antenna switch or other
> awkward way of changing between cable and off air channels, they might
just
> bypass the off air stuff altogether. So Broadcasters wanted to make sure
> they were carried on the systems. (Must Carry.) Later, the cable
operators
> and the broadcasters realized that even with 150 channels, network fare
> still got the most eyeballs, especially during big live events such as the
> Super Bowl. So cable companies couldn't drop network affiliates without
> alienating subscribers, thus Retrans Consent was born.
>
> Unfortunately, most television execs, including those at PBS, are still
> stuck in the mindset that all off air bits need to be carried by cable.
> They can't see past the current NTSC based paradigm to a new shift where
> digital OTA actually attracts viewers.
>
>
>
>
>
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