[opendtv] Re: News: The death of Cable TV

  • From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
  • To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
  • Date: Thu, 28 Oct 2010 14:43:53 -0500

Craig Birkmaier wrote:

> Not a chance. Without cable carriage small independent broadcast stations
> are almost worthless. These are the broadcasters that are likely to be
> first in line to give up their spectrum for a cash pay out.

That's a different conversation, Craig.

The relevant point in this conversation is, small broadcasters get on cable, 
and *might* be seen by subscribers, only because they are part of a bundle. If 
the small broadcaster had to rely on an a la carte model only, where a 
subscriber would have to pay extra for that one small station, they would 
quickly go under. They know this well.

The same applies to small cable-only networks. It's all the same argument, and 
it's inescapable.

And over time, the specific situation for a content owner may change, if they 
gather up a loyal viewership. At some point, the successful ones may well 
survive an a la carte regime. But that's only AFTER the content has gathered a 
following.

Bert
 
 
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