[opendtv] Re: News: Stevens Vows Cable-Indecency Crackdown
- From: Kon Wilms <kon@xxxxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Tue, 01 Mar 2005 20:07:31 -0800
On Tue, 2005-03-01 at 20:29 -0500, Cliff Benham wrote:
> Two more reasons OTA won't be around in 10 years:
> OTA is one way, no back channel, can't do VOD, Can't do any Pay Per View
> or other interactive programming,
> can't sell and deliver a pizza. Cable and satellite can presently do all
> those things.
> And the second reason is because OTA can't compete with "mature
> audience" cable and satellite programming.
> It will be done and over in 10 years.
Maybe I missed something but you just said a one-way network (OTA) can't
do what a one-way network (DBS) can.
OTA can do all of that. Its just a matter of how you deliver the data to
the receivers and how you wall the garden. You can do VOD (albeit it is
client-side trickle-delivery 'perceptive VOD'). Unfortunately every
attempt to do so so far has failed. Blame it on bad marketing, politics,
delivery to PCs instead of STBs, whatever. But regardless, OTA doesn't
have anything to 'fall back on' - maybe thats what will kill it. DBS et
al can at least launch ITV apps and fall back when they tank (Wink
Wink).
Pizza delivery as an ITV model is about as useless as the idea to
deliver coupons to people so they could print them out and take them to
a grocery store.
Anyhow, if OTA is doomed due to delivery model then DBS must be doomed
as well.
Cheers
Kon
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