[opendtv] News: PVRs selling like hotcakes
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: OpenDTV Mail List <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 26 May 2005 07:34:19 -0400
PVRs selling like hotcakes
By CNET News.com Staff, CNET News.com
Published on ZDNet News: May 25, 2005, 11:57 AM PT
The number of households subscribing to personal video recording
services has grown to 9.2 million, up about 155 percent from a year
ago, according to a new study from In-Stat.
In May 2004, only 3.6 million households worldwide had access to a
PVR service. This phenomenal increase in PVR households has benefited
service providers such as TiVo and EchoStar.
According to the market researcher, hardware vendors had a windfall
in 2004, with shipment volume jumping to 11.4 million units, up from
4.6 million pieces sold in the previous year. The phenomenal growth,
a result of increasing awareness about time-shifting television
programming, resulted in PVR revenue more than doubling to $4.3
billion from $2.1 billion in 2003.
"The deployment of PVR products has been a success story for both
pay-TV service providers and consumer electronics manufacturers,"
In-Stat analyst Mike Paxton said in a release. "While the current
growth of PVRs is being spurred by satellite TV set-top box products
and DVD recorders with built-in hard-disk drives, other product
segments like cable TV set top box-based PVRs are also flying off the
shelves."
North America continues to be the largest market for PVRs, followed
by Japan. The two regions accounted for 88 percent of the PVR product
shipments in 2004.
A recent survey conducted by In-Stat in the United States revealed
that 89 percent of households were either "extremely satisfied" or
"very satisfied" with their PVR service.
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