[opendtv] News: Off-Air DTV Reception Pushes Antenna Sales
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: OpenDTV Mail List <opendtv@xxxxxxxxxxxxx>
- Date: Sat, 6 Jun 2009 08:48:43 -0400
http://www.tvtechnology.com/article/81920
Off-Air DTV Reception Pushes Antenna Sales
06.04.2009
Antennas Direct, a St. Louis-based manufacturer of consumer
television antennas, reports that company sales increased 224 percent
during the first quarter of this year, as compared with the same
period in 2008. The increase is attributed to both consumer
frustration in trying to snag digital off-air television signals
and high approval ratings for the Antenna Direct products.
"Educating the public on the differences in television antenna
technology has been one of our biggest challenges," said Richard
Schneider, president of Antennas Direct. "But people are beginning to
understand -- not in technical terms, but results -- that there is a
difference among antennas when it comes to digital reception."
Schneider said that his company reported sales of more than $2
million in the first quarter of 2009, more than the entire revenue
generated by the company in 2006.
Antennas Direct is now marketing their products through Best Buy
stores on a nationwide basis. Best Buy began stocking Antennas Direct
products at the end of 2008 and has since doubled its monthly orders
from the manufacturer.
Antennas Direct was launched in 2001 by Schneider as fallout from his
attempting to locate a good antenna for DTV reception.
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