[opendtv] Re: News: Nielsen Reports U.S. TV Viewership at Record High
- From: "John Shutt" <shuttj@xxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Tue, 4 Oct 2005 12:08:34 -0400
Now I understand why Nielson doesn't allow broadcast employees to be a
metered household. If they tried to meter my viewing habits, they would
have replaced the brain scan helmet 3 times before they realized the defect
lies elsewhere...
John
----- Original Message -----
From: "Richard Hollandsworth" <holl_ands@xxxxxxxxx>
> All monitored viewers wear a Nielsen Interactive Television Watching
> Interest Telemetry (NITWIT) helmet. This allows Nielsen to monitor both
> eye movements and brain activity.
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