[opendtv] Re: News: New NXP Chips Will Boost Use of IP Content on HDTVs
- From: "John Willkie" <johnwillkie@xxxxxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Fri, 19 Dec 2008 10:34:19 -0800
Put this chip into a television set, add a Java middleware stack, something
to deal with OMA-RME and OMA-BCAST, an RS frame decoder, and work out how to
use the remote control as a dynamic pointing device, and you have all the
major elements needed to render M/H content at home.
But then, I'm not a receiver guy ...
John Willkie
-----Mensaje original-----
De: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx] En
nombre de Craig Birkmaier
Enviado el: Friday, December 19, 2008 4:48 AM
Para: OpenDTV Mail List
Asunto: [opendtv] News: New NXP Chips Will Boost Use of IP Content on HDTVs
http://www.multichannel.com/article/CA6623574.html?nid=2387&source=title&rid
=341637829
New NXP Chips Will Boost Use of IP Content on HDTVs
George Winslow -- Multichannel News, 12/16/2008 12:18:00 PM
The NXP Semiconductors has introduced a new single-chip platform for
LCD high-definition televisions that will allow set manufacturers to
add features to mid-range HDTVs that had previously only been
available in high-end sets. The move will also improve the picture
quality of Internet content viewed on HD sets.
"By being the first to market with this technology we can offer
manufacturers a level of integration onto a single chip that will
bring IP technology [and Internet content viewed on a TV] into the
mainstream," said Vincent Vermeer, product marketing director of
digital TV systems at NXP Semiconductors. "Without this type of
technology the sets would just be too expensive for the larger
consumer community and quick market adoption. In that sense, it is
really an enabler of the market adoption of IP television."
The new features could also encourage operators and programmers to
offer more converged services for TV and online platforms.
HDTV sets using the new NXP TV550 platform for LCD TVs featuring the
PNX85500 processor are expected to hit stores in the third quarter of
2009. Pricing will vary by manufacturers and set size but will run
around $1,000 for larger screens.
The PNX85500 is the first digital TV processor to be manufactured
with 45nm technology, which allows the new NXP TV550 platform to
integrate functions that had previously been performed by separate
chips on a single chip. As a result, manufacturers can achieve
significant savings in terms of their material costs and add features
that had not been available on mid-range sets.
"It is not so much an issue of making TV cheaper but allowing
manufacturers to add features on more affordable sets," Vermeer said.
This is important both for the picture quality and use of Internet
content on the set. "In order to enable IP television on a mainstream
TV, a certain level of functionality is required," such as streaming
decoders, an Ethernet interface, and the ability to process a number
of different formats, explained Vermeer. "Most of the time it is a
costly design and is mostly limited to high end sets in the market.
Our chip delivers all that functionality and is flexible in the type
of decoders it can support, which is really a key enabler to make IP
television available for the larger market."
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