[opendtv] News: JVC To Mass-Produce DVD-Blu-ray Hybrid Disc By '07
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: OpenDTV Mail List <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 23 Dec 2004 09:35:14 -0500
JVC To Mass-Produce DVD-Blu-ray Hybrid Disc By '07
December 23, 2004 12:00am
Source: Nihon Keizai Shimbun America, Inc.
Nikkei English News: TOKYO (Nikkei)--Victor Co.=20
of Japan, or JVC, has developed technology that=20
makes it possible to fit a two-hour movie in both=20
current DVD and Blu-ray Disc next-generation DVD=20
formats on a single optical disc.
This puts Blu-ray on a par with the rival HD-DVD=20
standard, whose main backer Toshiba Corp. and=20
others have already developed a disc capable of=20
storing video in both conventional DVD and HD-DVD=20
formats.
JVC aims to begin mass-producing the hybrid disc=20
in 2006 or 2007, when next-generation DVD=20
products are expected to start making sizable=20
inroads into ordinary homes. It plans to pitch=20
the disc to Hollywood movie studios, promoting=20
the fact that they can produce just one version=20
of a DVD title with content in two different=20
formats.
JVC intends to officially recommend by next=20
spring for the Blu-ray Disc standard promotion=20
body to endorse its technology.
Since the new disc is said to be 20-30% more=20
expensive to make than discs for the Blu-ray=20
standard, lowering the cost will be the biggest=20
immediate challenge.
The new disc has three recording layers. The=20
first two layers are used to record video in the=20
current DVD format. The third stores=20
high-definition video in Blu-ray format.
The first of the next-generation DVD software and=20
hardware are expected to hit stores in the latter=20
half of 2005.
(The Nihon Keizai Shimbun Thursday edition) .end=20
(paragraph)<<Nikkei English News -- 12/22/04>>
<< Copyright =A92004 Nihon Keizai Shimbun America, Inc. >>
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