[opendtv] Re: News: FCC's Martin Floats Leased Multicast Must-Carry Proposal

  • From: Craig Birkmaier <craig@xxxxxxxxx>
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Wed, 7 Mar 2007 08:40:59 -0500

At 9:22 PM -0800 3/3/07, John Willkie wrote:
TV broadcasters don't compete with cable, Tom.  Cable is in the business of
selling monthly electronic services on a subscription basis.  They don't
create any television programming of note, and little tv programming of any
kind is created by them.  Almost as an afterthought, they sell spots on many
of their national networks.  Many of those spots are actually used these
days to sell subscription offerings of the cable company.

What hole have you been living in John?

Cable gets nearly 60% of the audience in prime-time, even higher ratings the rest of the day.

Some of these eyeballs are watching off-network programming. But MOST are watching niche programming created by and for the cable industry.

Now you COULD make a case that the big five media conglomerates control most of this programming today, but most of this programming is not being offered Free to air.

A few examples:

Discovery Networks
The Golf Channel
The Food Network
Fine Living
Animal Planet
Fox News
SciFi Network
The Weather Channel
The Nickelodeon Networks



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