[opendtv] Re: News: Disney Doesn't Seek Ownership Rule Revise

  • From: Tom Barry <trbarry@xxxxxxxxxxx>
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Fri, 27 Oct 2006 16:05:23 -0400



Manfredi, Albert E wrote:
> But on a more serious note, OTA TV now has roughly 15 percent of
> households that "depend" on it, and roughly 30 percent of TV viewing
> overall is from an OTA source.

I'm not sure the phrase "OTA source" is a very efficient way to describe any content source anymore. It seems to mean a source that is popular enough that it is ALSO carried OTA and watched by the 15% or so that do not have cable or satellite. I guess all major network channels are OTA sources but at most only 15% of their actually viewers get them that way.

Without actual knowledge, it seems likely to me that most OTA source viewing really just means network viewing.

And all major networks (1 less this fall) are owned by the same 5 companies (GE, Viacom, Newscorp, Disney, AOL/TW) that probably account for almost ALL of US commercial TV viewing. Content can be easily switched to and from the "OTA source channels" to target that extra 15% as expedient. So when you refer to "OTA source" it seems you really mean the conglomerate network channels currently also carried OTA. This does not for instance give the networks much incentive to really support OTA or be their champion. OTA for them is just one more minority outlet.

- Tom




Craig Birkmaier wrote:


Seems to me that you are the addict. I stopped being addicted to
Prime TIme network programming in the '80s.



If I'm the addict, how come you're the one paying for TV reception and
I'm not?

But on a more serious note, OTA TV now has roughly 15 percent of
households that "depend" on it, and roughly 30 percent of TV viewing
overall is from an OTA source. Given that virtually all households have
TV, but not virtually all households have PCs, this level of use of OTA
TV is many times higher than use of Apple computers.

So, given that OTA TV is far more popular than Macs, why aren't "we"
finally putting Apple out of its misery?

Oh, maybe "we" are. After all, with their shift to Intel, the writing on
the wall is clear enough. Sorry for the diversion. I answered my own
question.

Fundamentally, I find it understandable for the networks to adjust their
businesses as they see fit. But I do get torqued when other parties, CE
vendors, politicians, industry scribes, and retailers, seem to conspire
to shape the marketplace. I get torqued because I figure they must be in
bed with someone. Either that, or just happy to get raped.

Bert
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--
Tom Barry                       trbarry@xxxxxxxxxxx     
Find my resume and video filters at www.trbarry.com


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