[opendtv] Re: News: DVRs On the Rise
- From: "John Willkie" <JohnWillkie@xxxxxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Mon, 25 Jul 2005 08:57:16 -0700
So, what we need to do, is to revive Jupiter Research reports from 2000 and
see just how well their last series of five year projections worked out.
Having a foot in the streaming media field, I know that Jupiter projected
that everybody would be watching streaming media by now.
In other words, DVRs for Jupiter, are this year's paying customer, and
they're slavish whores.
Don't they still pay their analysts based -- in part -- on how widely their
reports are cited?
John Willkie
----- Original Message -----
From: "Craig Birkmaier" <craig@xxxxxxxxx>
To: "OpenDTV Mail List" <opendtv@xxxxxxxxxxxxx>
Sent: Friday, July 22, 2005 6:35 AM
Subject: [opendtv] News: DVRs On the Rise
>
http://www.broadcastingcable.com/article/CA628453.html?display=Breaking+News&referral=SUPP
>
> DVRs On the Rise
>
> By Joel Meyer -- Broadcasting & Cable, 7/21/2005 3:04:00 PM
>
> A report released Thursday says nearly half of U.S. homes will have a
> digital video recorder in five years, with cable DVRs expected to
> overtake their satellite counterparts.
>
> At the end of last year, 7 million households had a DVR. By 2010,
> that number should climb to 55 million, or 47% of all households,
> according to market research firm JupiterResearch's report on digital
> television. (At the moment, DVR penetration stands at about 12%.)
>
> While TV networks and advertisers are nervous about the impact of
> DVRs, satellite and cable operators stand to benefit from increased
> deployment in the next two of three years, says JupiterResearch's
> Todd Chanko, the lead analyst on the report.
>
> "Cable multiple system operators appreciate the DVR as a key
> customer-acquisition tool and revenue driver while the two satellite
> operators see ever-more-robust DVRs as their answer to
> video-on-demand," Chanko said in a release.
>
> The report also predicted that cable DVR homes would surpass
> satellite DVR homes in 2007, despite satellite's current lead in
> deployment.
>
> The number of homes receiving and watching HDTV will increase from 10
> million in 2005 to 69 million by 2010, the report states-hinting that
> current HD production will not meet future demand.
>
> "Television networks and pay-TV operators alike are unsure of
> consumer demand for HDTV," Chanko said. "Behind closed doors, the
> executives are still measuring the real costs to produce and
> distribute HDTV against the benefits. That's why there are only 26
> hours of HDTV programming a day across seven broadcast networks - and
> almost half of those hours are supplied by PBS."
>
>
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