[opendtv] News: DTV Coupon Redemption Ends With Over $1 Billion Worth Unused
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: OpenDTV Mail List <opendtv@xxxxxxxxxxxxx>
- Date: Fri, 13 Nov 2009 06:33:01 -0500
http://www.broadcastingcable.com/article/388662-DTV_Coupon_Redemption_Ends_With_Over_1_Billion_Worth_Unused.php?nid=2228&source=title&rid=5250536
DTV Coupon Redemption Ends With Over $1 Billion Worth Unused
Approximately 30 million coupons unredeemed as program ends
By John Eggerton -- Broadcasting & Cable, 11/12/2009 11:28:20 AM
The government's DTV converter box coupon program has officially
ended, with approximately 30 million, or $1.2 billion worth of
coupons, going unredeemed.
The Consumer Electronics Retailers Coalition Thursday pointed out
that Nov. 9 was the last day that they could redeem the $40 coupons
issued by the National Telecommunications & Information
Administration.
CERC said that it had redeemed approximately 35 million coupons,
which could be applied toward the purchase of a converter box that
allows analog TV's to receive a digital over-the-air signal. "The
fact that the coupon program ended quietly and with almost no public
notice speaks to the hard work and effort so many people poured into
the process," said CERC Executive Director Chris McLean.
NTIA mailed a little over 64 million coupons, according to final
figures from Oct. 14, which means almost half of them were never
redeemed or used
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- » [opendtv] News: DTV Coupon Redemption Ends With Over $1 Billion Worth Unused - Craig Birkmaier