[opendtv] News: Cisco to Sell Faster Switch for Flood of Remote Data
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: OpenDTV Mail List <opendtv@xxxxxxxxxxxxx>, DVD SIG <dvdlist@xxxxxxxxx>
- Date: Mon, 28 Jan 2008 06:17:17 -0500
http://www.nytimes.com/2008/01/28/technology/28cisco.html?_r=1&th&emc=th&oref=slogin
Cisco to Sell Faster Switch for Flood of Remote Data
By JOHN MARKOFF
Published: January 28, 2008
Cisco Systems plans on Monday to introduce a network switch for
corporations grappling with rapidly growing Internet data transfers
and the increased use of applications that draw on remote data
storage, known as cloud computing.
The switch, called the Nexus 7000, will provide a sharp increase in
traffic capacity over the company's current products, to 15 trillion
bits of data a second.
Cisco, of San Jose, Calif., the world's largest producer of network
equipment, offered a range of examples to try to capture the
significance of the increase in speed. It said the switch could
transfer all 90,000 Netflix movies in 38.4 seconds or send a
two-megapixel digital image to every human being on earth in 28
minutes.
Cisco has made a significant bet on the rapidly expanding data
demands of the consumer Internet. Its Nexus system, which will
eventually replace a product line that represents about a third of
its $35 billion business, has required roughly $1 billion in research
and development costs and the efforts of more than 500 engineers in
the last four years, the company said.
Cisco sees the market for the product as corporate computing
operations and Internet service providers now struggling to keep up
with the torrent of data being produced by a broad range of new
online services including movie downloads and Internet video games.
Industry analysts said the system is likely to have a notable impact
on the way companies design data centers, and represents the possible
dominance of a new version of the Ethernet networking standard that
Cisco is designing to handle torrents of digital data.
In marketing the new switch, Cisco will emphasize that it will cut
the energy costs of large data centers. Changing the design of a data
center, made possible by the need for fewer networking interfaces,
could reduce a data center's energy use by 8 percent, Cisco says.
The analysts also said that the Nexus product line, which begins at
$75,000 and will sell for far more in advanced configurations, is
expected to put new pressure on competitors like Juniper Networks,
Force10 Networks and Brocade Communications Systems.
"I expect that Cisco will do well as compared to other network
vendors that have not made the same investments into the data
center," said Bob Laliberte, an analyst at the Enterprise Strategy
Group research firm, who was given an advance briefing on the new
product.
A number of industry analysts said they were awaiting a similar
announcement from Juniper Networks, but added that they thought it
would fall short of the Cisco switch.
Nick Lippis, editor of the Lippis Report, a publication that tracks
the $9.7 billion data center equipment business, said, "I anticipate
that Juniper will have port density, high performance and
availability, but will not be able to match the intellectual property
of Nexus."
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