[opendtv] News: Cable Victorious in Sweeps
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: OpenDTV Mail List <opendtv@xxxxxxxxxxxxx>
- Date: Fri, 25 Mar 2005 07:48:32 -0500
"The end of the broadcast-dominated world is in place. Unless
something incredibly extraordinary happens, broadcast will never win
another sweeps."
Jack Wakshlag
Turner Research
Maybe now we can put to rest the notion that the broadcast networks
still control the TV audience. Once again, cable networks are winning
the ratings wars as the broadcast network audience continues to
decline. And they are doing it with original content...
Regards
Craig
Cable Victorious in Sweeps
By Anne Becker -- Broadcasting & Cable, 3/23/2005 5:14:00 PM
Cable beat the seven broadcast networks in February sweeps for the
first time ever, notching a 49.4 household share in prime
time compared with broadcast's 48.6. Cable is on par to win its
second straight broadcast season with a 51.8 share this season to
date, compared with broadcast's 45.7, according to Turner Research
analysis of Nielsen Media Research numbers.
"The final story in this chapter has closed," said Turner Chief
Research Officer Jack Wakshlag in presenting the company's quarterly
ratings to reporters. "The end of the broadcast-dominated world is in
place. Unless something incredibly extraordinary happens, broadcast
will never win another sweeps."
Sci Fi Channel posted the top two new ad-supported cable originals in
the first quarter of 2005 to date, with new episodes of Battlestar
Galactica and Stargate Atlantis averaging 1.77 and 1.58 million
viewers in the 18-49 demo, respectively. MTV's My Super Sweet 16,
Spike's Ultimate Fighter and A&E's Dog the Bounty Hunter rounded out
the top five, averaging 1.5, 1.27 and 1.12 million 18-49s with new
episodes.
The top returning cable shows this season are FX's The Shield
(averaging 2.34 million viewers 18-49 with new episodes - up 16% from
last season), MTV's Real World XV (2.04 million viewers 18-49 - down
26% from last season) and USA's Monk (2.03 million viewers 18-49,
down 2% from last season).
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