[opendtv] News: Broadcast Network Upfront Close to Wrapping; Will End Down 22 Percent

  • From: Craig Birkmaier <craig@xxxxxxxxx>
  • To: OpenDTV Mail List <opendtv@xxxxxxxxxxxxx>
  • Date: Fri, 7 Aug 2009 09:53:18 -0400

http://www.tvweek.com/blogs/tvbizwire/2009/08/broadcast-network-upfront-clos.php


Broadcast Network Upfront Close to Wrapping; Will End Down 22 Percent
Mediaweek

The 2009-10 broadcast network television primetime upfront market is expected to conclude this week down 22 percent to $7.2 billion from last year's $9.25 billion, Mediaweek reports.

Mediaweek says the main reason for the disparity was that the five major broadcast networks held back a lot more ad inventory to sell during the season in hopes that the troubed economy gets healthier.

Leaders ABC and CBS, which both sold about $2.5 billion in primetime advertising in last year's upfront, according to sources familiar with both networks' negotiations, sold about $1.9 billion respectively this year, Mediaweek says.


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