[opendtv] Re: New message to viewers: You can watch HD for free over the air

  • From: "Dale Kelly" <res0xtey@xxxxxxxxxxx>
  • To: <opendtv@xxxxxxxxxxxxx>
  • Date: Fri, 20 Aug 2004 23:21:41 -0700

John is on the mark regarding Nielsen's failure to monitor DTV viewing until
recently - another reason why broadcasters could not steer viewers away from
the "official" signal.

----- Original Message ----- 
From: "John Willkie" <johnwillkie@xxxxxxxxxx>
To: <opendtv@xxxxxxxxxxxxx>
Sent: Thursday, August 19, 2004 9:36 PM
Subject: [opendtv] Re: New message to viewers: You can watch HD for free
over the air


> So, you think that a digital channel is the same one as an analog channel?
> Even if the content is the same, the channels are different, and (since
> Nielsen DOES NOT TODAY count DTV viewers) encouraging analog viewers to
"go
> digital" means that the ratings for the TV station goes down.
>
> This is, to say the least, against the interests of the broadcast station.
> Nielsen has started to include DTV in their sample base ONLY THIS YEAR.
> Many, but not all, stations are transmitting the Nielsen automated codes.
> One station I know has had the gear only since mid-May.
>
> Tom, if you believe that OTA stations are NOT INTERESTED in getting more
> viewers, you are an idiot.  The fewer viewers, the smaller the slice of
the
> pie that they take in.  When I talk to Chief Engineers early in the
morning,
> they know what their ratings are for the night before.  Until NSA surveys
> digital like analog, encouraging analog viewers to go to digital (I note
the
> Sinclair spots do not try to do that task) is a net loss of viewers.
>
> John (wondering how many 50-year old guys watch/adore "Angel" and
"Charmed")
> Willkie
>
> -----Original Message-----
> From: opendtv-bounce@xxxxxxxxxxxxx
> [mailto:opendtv-bounce@xxxxxxxxxxxxx]On Behalf Of Tom Barry
> Sent: Thursday, August 19, 2004 9:12 PM
> To: opendtv@xxxxxxxxxxxxx
> Subject: [opendtv] Re: New message to viewers: You can watch HD for free
> over the air
>
>
> John -
>
> inline ...
>
> John Willkie wrote:
>
> > No, it won't, because you are asking for the impossible.  But, I note
that
> > broadcasters can still oppress you somehow, even though they ask nothing
> > aside from your viewership.
>
> Well, if they don't take advantage of the offer I guess that will be
> useful also, to the folks that enjoy pointing it out.
>
> >
> > I don't know how old you are -- but you appear to be younger than I, and
I
> > was born 50 years ago.
> >
>
> I'm actually a few year older than you.
>
> > When was the last time you saw television marketing something other than
> the
> > wares of advertisers or the channel you are watching?
> >
>
> I would be quite happy to see them advertise the channels I was watching
> if they were letting people know they were available free in HDTV with a
>   simple loop antenna.  As Dale just implied, this might even occur soon
> if it is really going to be true with Gen 5 equipment.  But only if the
> broadcasters actually WANT more OTA viewers.
>
> > For me, it's been more than 30 years, and even then I'm hedging my bets,
> > because I'm talking about color TV, which was everywhere (save local
news)
> > 39 years ago.  This month.
> >
>
> I remember when our family got our first B&W TV with its small roundish
> screen.  I think we were one of the first on our block.  But I can't
> remember much about the ads.
>
> - Tom
>
> > John Willkie
> >
> >
> >
> > -----Original Message-----
> > From: opendtv-bounce@xxxxxxxxxxxxx
> > [mailto:opendtv-bounce@xxxxxxxxxxxxx]On Behalf Of Tom Barry
> > Sent: Thursday, August 19, 2004 6:14 PM
> > To: opendtv@xxxxxxxxxxxxx
> > Subject: [opendtv] Re: New message to viewers: You can watch HD for free
> > over the air
> >
> >
> > I have sometimes been guilty of claiming that maybe OTA broadcasters did
> > not really want to promote OTA HDTV or try very hard to increase their
> > number of OTA digital TV viewers.
> >
> > It will be refreshing for me to be proven wrong once all the
> > broadcasters take advantage of this offer and start running the free
> > informational spots.  ;-)
> >
> > - Tom
> >
> >
> > Mark Aitken wrote:
> >
> >
> >
>
http://broadcastengineering.com/newsletters/news_tech/20040818/ota-hd-free-2
> > 0040818/
> >
> >
> >
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