[opendtv] Re: New DIRECTV satellite to help deliver '150 HD channels'
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Thu, 27 Mar 2008 08:18:12 -0400
At 11:48 AM -0400 3/26/08, Manfredi, Albert E wrote:
This addresses two topics from recent dicussions:
1. The business about HD being a "niche" product, and
This is CLEARLY a NICHE strategy for DirecTV. They are trying to
appeal to the most lucrative market demographics, which just happen
to be the homes where there are big screen TVs, with income levels
that typically support many additional programming tiers, especially
sports.
2. The number of TV channels deemed "de rigeur" in the US. More is
definitely more over here.
There is a land rush to HDTV among content creators, as there should
be. It now costs little if any more to create widescreen HD content
than traditional interlaced SD content. We have primed the pump in
the U.S. and now we are seeing the flow of HD content. But the only
MORE in the equation is filling those big screens, rather than
watching the SAME CONTENT in 4:3 letterbox.
Regards
Craig
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