[opendtv] Netbooks still popular, says ABI survey
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Mon, 20 Jun 2011 15:35:09 -0500
http://www.eetimes.com/electronics-news/4217081/Netbooks-popular-despite-tablet-boom--says-ABI
Netbooks still popular, says ABI survey
Peter Clarke
6/20/2011 9:28 AM EDT
LONDON - Netbook computers are of nearly equal interest to consumers as tablet
computers, according to a survey conducted by market research firm ABI Research.
A survey of 1,142 consumers conducted by ABI Research in March, 2011 found that
netbook computers and media tablets are neck-and-neck in terms of consumer
interest. Some 25 percent of respondents rated themselves as either "extremely"
or "very" interested in acquiring a netbook, while for media tablets, the
number was 27 percent.
"Nearly half of those surveyed, however, report that they are either 'not very'
or 'not at all' interested in purchasing a media tablet. The most common reason
for the lack of interest is 'I don't see the need,' selected by 60 percent of
this group," said Jeff Orr, mobile devices group director at ABI, in a
statement.
The tablet computer is being perceived as suitable for entertainment and the
most likely applications for use on the platform are, according to the survey:
82 percent intend to use email
71 percent expect to use a web browser
57 percent plan to watch TV or download movies
56 percent intend to use social networking
55 percent plan to play games
Purchases of the netbooks and tablet computers are likely to result in a
prolonged PC lifecycle due to a delay in desktop and laptop replacement, ABI
said. The firm conducted a similar survey on netbooks in 2009, when interest
levels were shown to be higher. Moreover, the netbook use-case appears to be
changing, from a focus on productivity applications towards the consumption of
entertainment content.
Orr said: "This change is consistent with potential buyers realigning
expectations to match modern netbook capabilities."
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