[opendtv] NBC, DISH Network Team to Deliver Unique Guide to NBC's Unprecedented Summer Olympics Coverage
- From: Monty Solomon <monty@xxxxxxxxxx>
- To: undisclosed-recipient: ;
- Date: Thu, 5 Aug 2004 13:45:42 -0400
NBC, DISH Network Team to Deliver Unique Guide to NBC's
Unprecedented Summer Olympics Coverage
- Aug 5, 2004 12:38 PM (BusinessWire)
MULTIMEDIA AVAILABLE:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4696514
ENGLEWOOD, Colo.--(BUSINESS WIRE)--Aug. 5, 2004--
Six Channels on One Screen Let Viewers Quickly Select the
Competition They Want to Watch
EchoStar Communications Corporation (Nasdaq:DISH) announced today
that its DISH Network(TM) satellite TV service is teaming with NBC to
create an NBC Interactive TV (ITV) showcase designed to deliver an
array of NBC Universal's broadcast assets, including the networks that
will carry the 2004 Summer Olympics coverage.
The showcase is the first ITV multiple picture-in-picture
application in the United States and will be free to more than 9
million DISH Network customers with access to "dish home" ITV service.
Beginning Aug. 11 and running through Aug. 29, the showcase will
allow viewers to monitor five NBC Universal networks on a single TV
screen and select the competition or program that the viewer may want
to view in normal, full-screen format. Five of the six showcase
windows will air real-time coverage from MSNBC, CNBC, USA, Bravo and
Telemundo when it is being broadcast. As many as three NBC networks
will simultaneously provide Games' coverage during each Olympic
broadcast day. The sixth window will show NBC Network Daily Olympic
highlights and a preview of the upcoming Olympic events that will be
carried by the local NBC Network affiliate.
...
- http://finance.lycos.com/home/news/story.asp?story=42928519
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