[opendtv] Re: NBA Signs New TV Deals With ESPN, Turner | Broadcasting & Cable

  • From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
  • To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
  • Date: Sat, 11 Oct 2014 01:42:16 +0000

Craig Birkmaier wrote:

>> Sony does have a choice, just as Netflix and Amazon and Hulu had.
>
> No they do not. They are not trying to emulate these business models.

Because Craig said so. Sony can set up their TV service any way they please, 
Craig. If they choose to create another MVPD, too bad for them. If instead they 
chose to do something innovative, as the aforementioned have done, they would 
bring something more interesting to the table. Who are you to say what they can 
and can't do?

> The comment above was about customers who will pay even MORE for
> more access to content. This is what Skipper was talking about.

Yes, there will be customers in the old school who will pay even more. Good for 
them! But when Skipper talks about direct to consumer, when Bewkes talks about 
direct to consumer, when Moonves talks about direct to consumer, they all mean 
that they will offer ESPN, HBO, Viacom programming without a bunch of totally 
unrelated channels.

And the Scandinavia model for HBO keeps getting repeated as an example.

So here's what Sony could do. Sony is working to get rights to some Viacom 
content, correct? Sony can decide, if it wants to, to make that Viacom 
programming available in a single package, all by itself, or even break it up 
in multiple smaller packages. Sony can decide to make the Viacom "bundles" 
available WITHOUT customers having to subsidize Disney and a bunch of others in 
the process. Which is what the MVPDs do.

Bert

 
 
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