[opendtv] Re: NAB/MSTV Filing - The numbers are in!
- From: "John Willkie" <johnwillkie@xxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Fri, 13 Aug 2004 08:16:01 -0700
Do you even have a clue as to how many homes don't have TV? Nielsen DOES.
More homes have TV than indoor plumbing or phones.
How much time/trouble do you think the FCC should devote in a proceeding
involving spectrum use policies on homes that voluntarily decide to not
avail themselves of the "benefits" of television? I'd say little to nil.
How much time/trouble do you think the FCC should devote in a proceeding
involving spectrum use policies on people who voluntarily and illegally
decide to enter the United States and/or overstay their 3 day (now
effectively 30 day) visitor passes? I'd say none, and some of those folks
were neighbors of mine in Tijuana even a few weeks ago.
Sure, methodology of studies is always important. But, I thought your
mission was to discern the number, not to pick away at your percieved nits
of others. Where's your numbers? What was your methodology? Wasn't this
an important issue to you over the last 5+ years?
Wow! I can put two more angels on the head of this pin!
John Willkie
-----Original Message-----
From: opendtv-bounce@xxxxxxxxxxxxx
[mailto:opendtv-bounce@xxxxxxxxxxxxx]On Behalf Of Craig Birkmaier
Sent: Friday, August 13, 2004 3:03 AM
To: opendtv@xxxxxxxxxxxxx
Subject: [opendtv] Re: NAB/MSTV Filing - The numbers are in!
At 11:28 AM -0400 8/12/04, Mark Aitken wrote:
>* NAB/MSTV Comments on Over-the- Air Broadcast Television Viewers (MB
>04-210) *
>(National Association of Broadcasters)
>/ Comments /
>www.nab.org/Newsroom/Pres...s81104.pdf
><http://www.nab.org/Newsroom/PressRel/Filings/OTAComments81104.pdf>
>[Adobe PDF File]
>/ Attachment /
>www.nab.org/Newsroom/Pres...t81104.pdf
><http://www.nab.org/Newsroom/PressRel/Filings/OTAAtt81104.pdf> [Adobe
>PDF File]
There's not much new here. These new numbers are lower than those
used by the NAB in the past, but still raise a number of questions.
The percentage of homes that do not subscribe to a MVPD is about 4-6%
lower than the total number of subscribers claimed by Cable and DBS,
as reported by the FCC in it's annual report on the TV markets. There
is certainly some overlap of cable and DBS subscribers, but 6% sounds
a bit high.
The study presumes that ALL households that do not subscribe to a
MVPD service use the OTA broadcast service. This is clearly not true.
I have never seen a study that accounts for all of the households
that simply do not have a TV, or those that use an OTA TV only during
emergencies. I do not know what this percentage is, but it may be as
high as those homes that subscribe to both cable and DBS.
I am curious about the methodology used to determine the number of
homes that have a MVPD service and still use the OTA service.
Technically, every home can still hook up the rabbit ears and receive
OTA signals. But how many do this? And how many of the sets that were
counted as OTA receivers are old sets in a guest room that are seldom
if ever used?
One stat that does stand out is the high percentage of Spanish
speaking homes that rely on OTA service. Given the millions of
illegal aliens in the U.S., I guess it's good to know that the OTA
service is helping them aspire to be full U.S. citizens, with the
right (and means) to subscribe to cable or DBS...
;-)
Regards
Craig
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