On Dec 6, 2017, at 2:20 PM, Manfredi, Albert E <albert.e.manfredi@xxxxxxxxxx>
I wonder if that 45% figure is actually TVs with built-in Internet access, or
if he really means smart TVs or TV used with some kind of streaming device
attached. I find it hard to believe that 45% actually have gone out and
bought a new TV set, in the past couple of years?
If that had been the case, the trade press would have been gushing about a
huge increase in TV sales. Instead, the trade press narrative is that TV
sales are "flat."
Notably, 11% of U.S. broadband homes have a "strong intention" to buy a
4K/Ultra HD TV this holiday season, though overall device sales of flat-panel
TVs have flattened out, noted Jennifer Kent, director of research quality and
provide development at Parks Associates.
Still, the figure 45% having "smart TVs, and the fact that using streaming on
this big screen is "currently the most commonly used platform for those homes
when it comes to accessing online video content," says a lot. It explains why
the cord cutting phenomenon is ongoing (the TV set is being put to better use
than just old fashioned by appointment broadcast), and it also disputes the
hype that people are only using tiny smartphone screens for everything.
I'd actually go further and guess that those who can use streaming on their
TVs, do so predominantly. We have seen recent stats to suggest this is the
And again, loosely tied with the net neutrality concept, the fact that Roku
is perhaps the most "neutral" of the little streaming devices (designed with
proprietary protocols, to promote collusion) is making it the de-facto
standard among such systems, for this new era. Better yet, use a PC! It's
just as easy!