[opendtv] Re: Multichannel News: Consumers Says UX is Top Feature for Smart TVs, Streaming Players
- From: Craig Birkmaier <brewmastercraig@xxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Thu, 07 Dec 2017 09:00:37 -0500
On Dec 6, 2017, at 2:20 PM, Manfredi, Albert E <albert.e.manfredi@xxxxxxxxxx>
wrote:
I wonder if that 45% figure is actually TVs with built-in Internet access, or
if he really means smart TVs or TV used with some kind of streaming device
attached. I find it hard to believe that 45% actually have gone out and
bought a new TV set, in the past couple of years?
Smart TVs have been around for a decade Bert.
What you do not see reported here is the use of PCs as a smart TV UX.
You call smart TVs and connected TV devices “boxes of collusion.” They are not.
It is perfectly normal for a marketplace to develop for these devices, and for
consumers to pick winners based on two major factors:
1. What content can they access?
2. Which User Interface (UX) do they prefer?
If that had been the case, the trade press would have been gushing about a
huge increase in TV sales. Instead, the trade press narrative is that TV
sales are "flat."
Really?
Do you even read these articles Bert?
Or do you just look at the headline and start pontificating?
Notably, 11% of U.S. broadband homes have a "strong intention" to buy a
4K/Ultra HD TV this holiday season, though overall device sales of flat-panel
TVs have flattened out, noted Jennifer Kent, director of research quality and
provide development at Parks Associates.
11% may buy a TV for Christmas? Not exactly a flat market.
But TVs have once again become commodities, as they were in the ‘80s with the
ubiquitous 27” CRT TVs. This is typical when everyone already has one.
Still, the figure 45% having "smart TVs, and the fact that using streaming on
this big screen is "currently the most commonly used platform for those homes
when it comes to accessing online video content," says a lot. It explains why
the cord cutting phenomenon is ongoing (the TV set is being put to better use
than just old fashioned by appointment broadcast), and it also disputes the
hype that people are only using tiny smartphone screens for everything.
You mean like the fact that everyone in the “80s bought a VCR and started
buying and renting movies>
Or do you mean like the fact that everyone upgraded to DVDs in the ‘90s, as
they were the only source of high quality content for those new HDTV displays?
We have not been limited to appointment TV for more than three decades Bert;
yet appointment TV still accounts for a huge percentage of all TV viewing.
I'd actually go further and guess that those who can use streaming on their
TVs, do so predominantly. We have seen recent stats to suggest this is the
case.
Yup. We use the antenna on rare occasions now if a football game is on ABC or
CBS, but the rest is all streaming.
And again, loosely tied with the net neutrality concept, the fact that Roku
is perhaps the most "neutral" of the little streaming devices (designed with
proprietary protocols, to promote collusion) is making it the de-facto
standard among such systems, for this new era. Better yet, use a PC! It's
just as easy!
Roku is not a defacto standard Bert, but it may be perceived as being more
neutral than devices from Google, Amazon and Apple.
http://www.videonuze.com/article/roku-expands-to-37-market-share-of-connected-tv-devices.
Regards
Craig
Other related posts:
