Big smile! I like all of your ideas John. And never is a long time. If the big boys like CBS sell their spectrum, we could be left with a handful of companies like Sinclair that actually understand the opportunity to create useful services in the remaining spectrum. I think it would be premature for the ATSC to create a standard until we see what happens with the auction. Then again, who says that the ATSC gets to decide what the next broadcast standard should be? We need real innovative thinking, not the same old boys trying to create new lucrative patent pools. Regards Craig > On Dec 11, 2014, at 7:18 PM, John Shutt (Redacted sender "shuttj@xxxxxxxxx" > for DMARC) <dmarc-noreply@xxxxxxxxxxxxx> wrote: > > I believe the time is ripe for several events to coincide in a serendipitous > way: > > 1: ATSC 2.0 needs to become a broadcast standard that allows variable > bitrates vs. robustness, selectable by each broadcaster. > > 2. ATSC 2.0 needs to be able to use a wider bandwidth, 7 MHz instead of 6 MHz > in order to increase robustness without sacrificing current ATSC 1.0 payload > capacity, or to increase capacity without sacrificing current ATSC > robustness, at the broadcaster's discretion. > > 3. ATSC 2.0 needs to be able to work on adjacent channels, given equal power > and co-located transmitters. > > 4. Craig's long standing idea of a Spectrum Utility needs to arise so that > each market will have a single co-located transmission site using a swath of > contiguous bandwidth for that market's TV stations. Either each station can > maintain their own transmission plant and share in the tower and antenna > costs, or a third party can build and maintain the transmission facilities > and lease spectrum to broadcasters (utility model.) Each licensed station > will be guaranteed a 7 MHz slice of the utility's bandwidth, with the > modulation constellation, code rate, and guard interval (or ATSC 2.0's > equivalent) set by each broadcaster. > > 5. An STB 2.0 coupon program would be created, funded by spectrum sales > resulting by the newly packed TV bandwidth in each market. > > It'll never happen, of course. > > We now return you to your regularly scheduled OTT debate. > > Regards, > > John > > > ----- Original Message ----- > From: Craig Birkmaier > > >> http://www.broadcastingcable.com/news/currency/moonves-doesnt-rule-out-selling-spectrum/136279 >> >> Moonves Doesn't Rule Out Selling Spectrum