> http://www.broadcastingcable.com/news/currency/moonves-doesnt-rule-out-selling-spectrum/136279 > > <http://www.broadcastingcable.com/news/currency/moonves-doesnt-rule-out-selling-spectrum/136279> > > Moonves Doesn't Rule Out Selling Spectrum > > Speaking at the 42nd annual UBS media conference this week, CBS CEO Les > Moonves said that given some of the figures being proposed for possible > station values in an incentive auction, he could not reject the possibility > of giving up some spectrum. > > In fact, he said it could present a "great opportunity" for CBS. > > Moonves said that he was seeing numbers that indicated spectrum could be > worth in the $200 million range per station—the FCC has provided a range of > prices, conceding they were high-end estimates. It is conducting outreach > efforts > <http://wireless.fcc.gov/incentiveauctions/learn-program/docs/ia-opportunities-book.pdf> > to broadcasters, including a chart with some median high-end pricing. New > York, for example, is $280 million, though that is a starting price, not what > any particular broadcaster might be willing to sell at, which will determine > the auctual payout. > > But the success of the AWS-3 auction could boost the value of broadcast > spectrum as well, some have theorized. That auction, which is still underway, > has topped $43 billion for likely less spectrum (65 MHz vs. probably at least > 84 MHz of broadcast spectrum and perhaps more). > > Moonves said that selling spectrum could affect a CBS station’s ability to > broadcast quality HD. That would be if CBS sold spectrum but remained on the > air sharing a channel and thus cutting in half the amount it would have. But > if CBS affiliates would likely be keeping their full spectrum to air all > those big ticket sporting events—sports, in particular, is HD > bandwidth-hungry—he said that giving up spectrum could be an option for the > CW side of a CBS duopoly. > > He noted that nothing happens till 2016—when the broadcast incentive auction > is currently scheduled to be held—but “unlike other station groups we’re not > saying it’s an absolute no when you’re talking about those numbers.” > > "With CBS weighing auction participation maybe NAB will retain an > auction-expert economist to help broadcasters get true market prices instead > of letting the FCC manipulate the prices down with pop scoring and DRP," said > Preston Padden, executive director of the Expanding Opportunities for > Broadcasters Coalition (EOBC). > > That is a reference to EOBC's criticism of the way the FCC has proposed to > value stations in the auction, including population (pop) in the calculation, > and using dynamic reserve pricing (DRP), which Padden has said > <http://www.broadcastingcable.com/news/washington/padden-dynamic-reserve-approach-could-doom-auction/136044> > could doom the auction. > > Jon Lafayette contributed to this report.