[opendtv] Re: Mobile TVs
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Fri, 28 May 2010 08:40:48 -0400
At 8:21 PM -0500 5/27/10, Manfredi, Albert E wrote:
Craig Birkmaier posted:
http://www.forbes.com/2010/05/26/television-apple-ipad-technology-mobile.html?partner=alerts
The article states that "most sports events are not broadcast OTA
anymore," or words to that effect. So my question is, assuming that
these portables are indeed a big hit, would that not put pressure on
the sports franchises to get their games on OTA TV? At least on the
M/H channels of OTA?
And to prevent the knee-jerk reaction about subscriber fees, why
wouldn't the advertizers themselves want this (and therefore pay for
it), ASSUMING that mobile OTA TV becomes a hit?
Or is that too much of a vicious cycle?
The sports franchises want to limit access and monetize everything.
They see mobile TV as a new revenue generating opportunity -
advertiser support does little to accomplish this goal unless they
can sell mobile ads at a significant premium. Simply simulcasting
what is on the FTA channel is not an option as this does not generate
any significant increase in ad revenues.
In some cases the leagues are developing their own services like
Major League Baseball.com, and cutting out the middlemen.
Regards
Craig
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