[opendtv] Re: Mobile TVE Watchers More On The Couch Than On The Go: Report
- From: Craig Birkmaier <brewmastercraig@xxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Wed, 15 Jun 2016 07:53:34 -0400
On Jun 15, 2016, at 12:10 AM, Manfredi, Albert E <albert.e.manfredi@xxxxxxxxxx>
wrote:
http://www.cmo.com/adobe-digital-index/articles/2016/6/3/adi-q1-2016-digital-video-benchmark-report.html
The items I found interesting are that by far most of this TVE viewership is
in fact NOT "on the go," and that the PC share is very substantial, when
content is watched from a single location rather than on the move. The
numbers say, 43% of the viewing is via smartphones. 38% is via "desktop" PC,
they say. And the remaining 19% are connected TVs and gaming consoles. As
always, though, hard to say what screen the PC share of content is being
viewed on.
I found this to be what I expected. Most people are too busy to watch TV when
they are on the go, unless there is a compelling reason, like watching a live
sporting event. If the content is available on demand, which is the other major
benefit of TVE, you can watch it when you are home and have the time. What is
interesting is that so much of this viewing takes place on second screens, but
not unexpected, as tablets have largely replaced the TV in the kids rooms.
So in short, when content is only watched from one location, it is not
correct to say that the primary viewing device is a portable appliance. It's
a substantial portion of how TVE is consumed in single location viewing, but
less than half. Browsers, connected TVs, and game consoles end up with 60% of
that viewership.
Yup. And this report says nothing about the number of hours people spend
watching the live linear channels on their TVs. It just demonstrates that TVE
is. Working as intended, giving MVPD subscribers access to much of the content
they are paying for on demand.
Which kind of reinforces the notion that the FCC should not bother with
insisting on their non-proprietary MPEG-2 TS variant of MVPD STBs, for home
use. Looks like technology is taking care of that problem all by itself,
convincingly more this year compared with last year. You've got your
non-proprietary solutions already!
We agree on this point. The world has passed the FCC by. Time to shut it down,
as it only gets in the way of progress.
Over the last year, devices which increased their viewing share were the
connected TVs, PC browsers, and a little also Android devices.
Not exactly. The report only uses percentages, not real numbers, other than
noting usage has more than doubled in one year. The percentages simply report
shifts among devices, ALL OF WHICH saw increased usage.
The reality is that iOS devices represented a larger portion of the total
market as they were what more people were using as the market developed. Now
all device categories are growing, some faster than others as they catch up.
I'll make this easier for Bert.
Let's say total usage as 100 in 2014. It more than doubled in 2015, so let's
say total usage is now 207. One chart reports 8% YOY growth for both iOS and
Android. Another chart shows market share. In 2014 iOS had 46% market share;
with a base of 100 that's 46. In 2015 iOD has 36% market share; with a usage
base of 207 thats 74.5.
Don't you love statics...
;-)
Regards
Craig
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