[opendtv] Meet the tech company performing ad injections for Big Cable
- From: Monty Solomon <monty@xxxxxxxxxx>
- To: undisclosed-recipient:;
- Date: Tue, 9 Sep 2014 00:42:12 -0400
Meet the tech company performing ad injections for Big Cable
Firm says its ad product is an "unprecedented 'eyes on' communication medium."
by David Kravets
Sept 8 2014
Ars Technica
A Northern California company that bills itself as the "worldwide
leader in Wi-Fi monetization" is the vendor behind Comcast's and
other US cable companies' promotional advertising campaign performed
through JavaScript injection, Comcast said Monday.
Comcast spokesman Charlie Douglas confirmed the vendor's name, Front
Porch of Sonora, hours after Ars reported that Comcast recently
started serving Comcast ads to devices connected to one of its 3.5
million publicly accessible Wi-Fi hotspots across the US. We wrote
that Comcast's decision to inject data into the net raises security
concerns and cuts to the heart of the ongoing net neutrality debate.
As it turns out, Front Porch also does business with Cox, Time
Warner, Bright House, and Cablevision in the US, Front Porch CTO
Carlos Vazquez said in a telephone interview.
...
http://arstechnica.com/tech-policy/2014/09/meet-the-tech-company-performing-ad-injections-for-big-cable/
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