Media Giants Chase Online Ads With Original Shows By LESLIE KAUFMAN and TANZINA VEGA May 5, 2013 Everyone wants to be in show biz, and these days - on the Web at least - it seems as if everyone is. Digital and traditional media companies, including newspapers and magazines, have for years been building a video presence on the Internet. But until now the offerings have largely been low-budget, single-camera affairs featuring talking heads. Last week, however, major media companies like Condé Nast, The Wall Street Journal and Univision presented ambitious slates of original programming to advertisers for the first time. Companies that were already producing Web content, like Yahoo and Hulu, also announced greatly expanded offerings. As a result, viewers are being bombarded with an array of new Internet programs - 11 from Yahoo, 14 from AOL and a whopping 30 from Condé Nast, including one that will let viewers watch a Vogue editor, Hamish Bowles, as he shops around the world. ... http://www.nytimes.com/2013/05/06/business/media/media-giants-chase-online-ads-with-original-shows.html ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.