[opendtv] Media Giants Chase Online Ads With Original Shows

  • From: Monty Solomon <monty@xxxxxxxxxx>
  • To: undisclosed-recipient:;
  • Date: Mon, 6 May 2013 10:26:54 -0400

Media Giants Chase Online Ads With Original Shows

By LESLIE KAUFMAN and TANZINA VEGA
May 5, 2013

Everyone wants to be in show biz, and these days - on the Web at 
least - it seems as if everyone is.
Digital and traditional media companies, including newspapers and 
magazines, have for years been building a video presence on the 
Internet. But until now the offerings have largely been low-budget, 
single-camera affairs featuring talking heads.
Last week, however, major media companies like Condé Nast, The Wall 
Street Journal and Univision presented ambitious slates of original 
programming to advertisers for the first time.
Companies that were already producing Web content, like Yahoo and 
Hulu, also announced greatly expanded offerings.
As a result, viewers are being bombarded with an array of new 
Internet programs - 11 from Yahoo, 14 from AOL and a whopping 30 from 
Condé Nast, including one that will let viewers watch a Vogue editor, 
Hamish Bowles, as he shops around the world.

...

http://www.nytimes.com/2013/05/06/business/media/media-giants-chase-online-ads-with-original-shows.html


 
 
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