Craig Birkmaier wrote: >> If the additional eyeballs attracted by Aereo can be quantified, and that >> part should be well within the state of the art, all of this should be >> simple enough. > It may have a tiny impact on the cost per thousand viewers that broadcasters > use to set ad rates, but is lost in the noise level when compared to the > "buck a month" a broadcaster can collect from an MVPD service. As you saw in another article, apparently CBS isn't getting anywhere close to that buck. And yet, they have survived. Your arguments have always assumed that FOTA TV cannot be self-sustaining, and that the major network stations only survive from subscription fees. I don't think that's true. Somehow, the major network stations have survived a very long time even while getting far less than the cable-only channels get, in terms of $/subscriber/month. So, something must keep them afloat. To me, that something is ads, and showing evidence of additional eyeballs has to help that equation. > Deborah was describing the problems associated with the MVPD verification > systems used by every content owner that is requiring MVPD verification > in order to enable OTT streaming. Sorry, Craig, but this is another example of you projecting your long-term arguments into someone else's subject matter. Here is what Deborah said: > "Rather than a single, simple, universal interface that provides TV > Everywhere access to all network content, each network and provider has > to have its own." This is not about how they get paid. This is all about the web sites you go to for the different networks. She wants a single Internet interface for all her TV content. It could not be plainer. And that's because she hasn't accepted the fact that TV content is conceivably no different from any other content on the Internet. > ALL of the businesses Bert mentions DO SHARE several common > verification/payment systems - Visa, Mastercard, AMEX etc. How absurd, Craig. For that matter, if the TV networks want to charge a fee for their content, they too can ask for a credit card. Being able to use a credit card doesn't result in a single universal UI for TV content. Which is what Deborah was bemoaning. > Perhaps the future of "broadcasting" will involve little more than a > office with a small studio and a few computers. > > Who needs spectrum? > > Who needs transmitters? Right. Although it's not that you don't need these services, it's that they are provided in a different way. Spectrum is still needed, as capacity in the backhaul network and capacity in the last mile links (wired or wireless). Transmitters, and PVRs, are functionally replaced by servers. Just reassigning jobs to different devices. Unless the broadcasters themselves own and distribute servers to the various ISPs in the market, that function would be taken over by the ISPs and CDNs. And the local broadcaster would become just a local news and weather content creator. Bert ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.