[opendtv] Mama Warned Us About Fast Food And Fast Women

  • From: Monty Solomon <monty@xxxxxxxxxx>
  • To: undisclosed-recipient: ;
  • Date: Sun, 29 May 2005 11:22:19 -0400

Mama Warned Us About Fast Food And Fast Women

By Paul Farhi
Washington Post Staff Writer
Sunday, May 29, 2005; D01

Let's get the obvious stuff out of the way first: Paris Hilton's TV
commercial for the Carl's Jr. fast-food chain, now being downloaded
at a computer near you, is a shoddy, shameless, plainly outrageous
publicity stunt that all decent, right-thinking people will condemn.

Yes, it's that good.

Paris's 30-second bump-and-grind with a Bentley, a garden hose and a
hamburger is a landmark piece of bad taste. It's also an ingenious
bit of hucksterism, a marketing coup fueled by a vision that is pure
and simple, and altogether rare, in an age of corporate

Many companies peddle sex while trying to peddle something else. But
it's not every day that a company peddling sex creates a
server-crashing commercial that engenders buzz far beyond a few paid
airings. Everything had to come together for such a button-pushing
masterpiece to succeed.

And it did. Just take this simple test: Had you ever heard of Carl's
Jr. before Paris Hilton started washing cars for the chain? Unless
you've lived out West -- Carl's is a California-based chain that has
no franchises east of Oklahoma and doesn't advertise nationally --
chances are you hadn't.

You have now. That's because the ad has achieved what few ads ever
do: a life beyond the next commercial break.



TV Bites Back
A new coalition to fight regulation of television content has some 
unlikely supporters on the right.
By Jonathan Darman
Updated: 7:52 a.m. ET May 27, 2005

Paris Hilton Commercial

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