• From: Mark Aitken <maitken@xxxxxxxxxx>
  • To: OpenDTV <opendtv@xxxxxxxxxxxxx>
  • Date: Thu, 22 Dec 2005 12:48:27 -0500

*At least CEA pays attention to mobile, unlike "plain-oldfashioned" OTA!...

*/More than 300 Mobile Exhibitors and 40 Conference Sessions Reflect 
Market Strength at CES/*

Arlington, Va., December 22, 2005 - The latest in automotive technology 
including car audio and video, navigation systems, satellite radio, 
security and telematics will be on display at the 2006 International 
Consumer Electronics Show (CES®), the world's largest consumer 
technology tradeshow, January 5-8, 2006, in Las Vegas, Nevada.

"With more than 300 mobile electronics exhibitors, the International CES 
is the world's largest showcase for in-car technologies," said Karen 
Chupka, vice president of events and conferences at the Consumer 
Electronics Association (CEA®), the producer of the International CES. 
"Everyone from top automotive executives and mobile electronics 
manufacturers to service providers and installers flocks to CES each 
year to see the latest developments in the $7 billion U.S. mobile 
electronics market. It's the only show that brings together all the 
major players in the industry and showcases how mobile electronics play 
into the overall CE market."

Some of the major mobile electronics exhibitors at CES include Alpine, 
Audiovox, Blaupunkt, Clarion, Delphi, Directed Electronics, iBiquity, JL 
Audio, Johnson Controls, Kenwood, Mitek, Pioneer, Rockford, Sony and XM 
Satellite Radio. The majority of mobile electronics exhibitors are 
located in the North Hall of the Las Vegas Convention Center (LVCC).

Mobile technology is highlighted on the show floor at two specialized 
TechZones in the North Hall. The Automotive Aftermarket Showcase 
features the latest products and accessories in the automotive 
aftermarket industry, while the Digital Car/Telematics TechZone focuses 
on convergence, communications, entertainment, navigation and security 
technologies that make car travel easier and more enjoyable.

With partner programs and more than 40 conference sessions dedicated to 
mobile electronics, there is a compelling mix of educational 
opportunities for this market at the 2006 International CES. Attendees 
can learn industry trends and projections, investigate new technologies, 
improve installation techniques, enhance retail sales efforts and gain 
industry certification, all in one place.

The Car Technologies track covers new technologies and recent advances 
in the mobile electronics market. With sessions such as Opportunities in 
In-Vehicle Entertainment, Generation GPS and Automotive Telematics: 
Enabling Vehicles for Wireless Services, the Car Technologies track 
includes broadband communication, portable digital media, satellite, 
wireless connectivity and new uses for GPS technology.

*Other conference sessions with a mobile electronics focus include:*

. Entertainment on to Go: Products, consumer needs and purchase 
expectations for digital entertainment outside the home.
. Radio - Poised for a Comeback: Satellite radio vs. digital terrestrial 
. Tracking the Industry - an Economic Perspective: A look at the key 
variables and leading indicators that impact the CE industry.
. What a Consumer Wants: A panel of retailers discusses changing 
consumer attitudes.
. Industry Vision vs. Consumer Desire: What products succeed and why.

The Mobile Electronics Certified Professionals (MECP) Installer Training 
returns to the 2006 International CES to offer training and testing for 
professional installers. MECP training includes courses on security and 
wiring, routers, upholstery, plaster and fiberglass and liquid plexi. 
The International CES also welcomes back the Select Products MECP 
Installer Challenge where the industry's top installers compete to build 
the best car in only four days.

Another partner program, the IEEE International Conference on Consumer 
Electronics (ICCE), sponsored by the IEEE Consumer Electronics Society, 
also presents technical papers and panel discussions on automotive 
entertainment and information. Topics include navigation, audio/video 
systems, driver assistance, networks, communication aspects, sensors and 

CEA also will showcase the Your Ride Your Way campaign at the 2006 
International CES. The campaign, a joint effort between CEA and the 
Mobile Enhancement Retailer's Association (MERA), is an initiative that 
supports consumers' ability to use consumer electronics products in the 
vehicle, while acknowledging that consumers need to have choices when it 
comes to repairing, replacing and enhancing the electronics systems in 
their vehicles. The Your Ride Your Way initiative will be showcased at 
the Experience CEA booth in the Grand Lobby of the LCVV.

For more news on CES, including the full conference schedule and speaker 
information, visit www.CESweb.org, the interactive source for CES 
information before, during and after the show.

*About CEA:*
The Consumer Electronics Association (CEA) is the preeminent trade 
association promoting growth in the consumer technology industry through 
technology policy, events, research, promotion and the fostering of 
business and strategic relationships. CEA represents more than 2,000 
corporate members involved in the design, development, manufacturing, 
distribution and integration of audio, video, mobile electronics, 
wireless and landline communications, information technology, home 
networking, multimedia and accessory products, as well as related 
services that are sold through consumer channels. Combined, CEA's 
members account for more than $122 billion in annual sales. CEA's 
resources are available online at www.CE.org, the definitive source for 
information about the consumer electronics industry. CEA also sponsors 
and manages the International CES - Defining Tomorrow's Technology. All 
profits from CES are reinvested into industry services, including 
technical training and education, industry promotion, engineering 
standards development, market research and legislative advocacy.


* CES Unveiled: The Official Press Event of the International CES 
January 3, 2006, Las Vegas, NV
* 2006 International CES January 5-8, 2006, Las Vegas, NV
* 2006 CEA Winter Summit March 2-4, 2006, Vail, CO
* CEA 2006 Winter Technology and Standards Forum March 6-10, 2006, 
Clearwater Beach, FL
* CEA Spring Break March 14-17, 2006, Washington, DC
* CEA Entertainment Technology Summit March 15-16, 2006, Washington, DC
* Digital Patriots Dinner March 15, 2006, Washington, DC
* EHX Spring 2006 March 28-April 1, 2006, Orlando, FL
* CONNECTIONS (tm) - The Digital Home Conference & Showcase May 2-4, 
2006, Santa Clara, CA
* 2006 PARA Conference May 3-7, 2006, Hilton Head, SC
* The 10th Annual Consumer Electronics CEO Summit June 21-24, 2006, 
Southampton, Bermuda
* 2006 SINOCES July 7-10, 2006, Qingdao, China
* 2006 CEA Summer Technology and Standards Forum July 24-28, 2006, 
Coronado, CA
* CEA Industry Forum October 16-18, 2006 San Francisco, CA
* 2007 PARA Conference May 16-20, 2007, Coronado, CA


Tara Dunion
tel: (703) 907-7419
e-mail: tdunion@xxxxxx

Leah Arnold
tel: (703) 907-7626

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