We already got a preview of DirecTV Now, but here is much more complete
description of various Internet delivery options, for content AT&T has rights
Again, this is the first example of an MVPD morphing big time into several OTT
sites, available to multiple Internet devices, throughout the US.
AT&T Offers 3 Ways to Stream Premium Video Content – DIRECTV NOW, FreeVIEW and
Posted by Nathan Kirsch | Mon, Nov 28, 2016 - 4:57 PM
The Revolution is Here: AT&T Offers 3 Ways to Stream Premium Video Content
DIRECTV NOW, FreeVIEW and Fullscreen Available Nov. 30
NEW YORK, Nov. 28, 2016 – The future of TV is NOW. On Nov. 30, AT&T1 begins
offering 3 video streaming services – DIRECTV NOW, FreeVIEW and Fullscreen.
It’s your favorite TV networks and made-for-digital video content delivered
with more choice and flexibility than ever.
This is rules-free TV for anyone in the U.S. who wants to stream shows and
movies anytime, anywhere. For the more than 20 million U.S. households who have
dropped cable or are flirting with cutting the cord, we’re now delivering video
over a technology platform that will have multiple product capabilities, the
first of which we’re unveiling today.
“We’re extending our entertainment portfolio for those who value premium
content but also want more TV freedom suited for their lifestyle, whether
watching at home or on their mobile devices. This is TV your way,” said John
Stankey, CEO, AT&T Entertainment Group.
“Our new customer-centric offers show that mobility and entertainment are
better together,” added Stankey.
Sign up online for DIRECTV NOW or Fullscreen. Within minutes, you have the
power to stream content over a U.S. internet connection on a variety of
devices. No set-top-boxes, satellite dishes, annual contracts or credit checks
And, if you’re an AT&T Mobility customer, DIRECTV will pick up the tab for data
to help you achieve all your binge-worthy goals. Data Free TV means you won’t
use your AT&T mobile data for watching DIRECTV NOW or FreeVIEW in the App.
Fullscreen will also cover your data for streaming in the Fullscreen App on the
AT&T mobile network.2
Starting Nov. 30, stream your favorite live sports, on demand, premium
channels, popular shows, and hit movies right to your tablet, smartphone or TV.
It’s the experience you love, without the limits you don’t.
Experience any of our packages free for 7 days when you sign up at
www.directvnow.com and download the app from the Apple App Store or Google
Play. To celebrate our historic launch of DIRECTV NOW, we’re making streams
come true by offering our “Go Big” package with more than 100 channels for just
$35 per month. This is a limited time offer. Customers who sign up for this
offer will continue to enjoy this special price for as long as you keep the
package, subject only to future reasonable programming price increases
applicable to all packages.
DIRECTV NOW programming packages are seeded from our existing satellite TV
service, putting popular channels together for a great entertainment value:
Live a Little – $35 / month (60+ channels)
Just Right – $50 / month (80+ channels)
Go Big – $60 / month (100+ channels)
Gotta Have it – $70 / month (120+ channels)
Fans of HBO® and Cinemax® can add these channels for just $5 each per month in
addition to your base programming package.
DIRECTV NOW will be available at launch through the following:
Amazon Fire TV and Fire TV Stick
Android mobile devices and tablets
iPhone, iPad and Apple TV
Chromecast (Android at launch; iOS in 2017)
Google Cast-enabled LeEco ecotvs and VIZIO SmartCast Displays
Internet Explorer, Chrome and Safari web browsers
In 2017, we plan to add more devices to our lineup including Roku® streaming
players and Roku TV™ models3, Amazon Fire tablets, and Smart TVs from Samsung
and other leading brands.
Customers can get an Apple TV included with 3 months pre-paid of any DIRECTV
NOW package. Apple TV features high-performance hardware and an intuitive and
fun user interface using voice and the Siri Remote. For details, visit
Customers can opt for an Amazon Fire TV Stick with Alexa Voice Remote included
with 1 month pre-paid of any DIRECTV NOW package. For details, visit
Starting tomorrow, LeEco is also offering DIRECTV NOW service with the purchase
of LeEco smartphones and TVs. For more information, visit www.LeMall.com.
3 months: Le S3 and Le Pro3 ecophones or Super4 X43 Pro ecotv
6 months: Super4 X55 or Super4 X65 ecotvs
12 months: uMax8 ecotv
Or for a limited time, you can get 1 month of DIRECTV NOW service when you buy
a Lenovo laptop with Intel® Core™i3, i5 or i7 processor. For more information,
Mobilizing entertainment is at the heart of our collaboration with Fullscreen
Media, a global leader in social-first entertainment experiences that knows
mobile video users best. Tailored for digital natives, Fullscreen SVOD launched
earlier this year and is $5.99 per month.
Fullscreen now brings you more than 1,500 hours of ad-free premium scripted and
unscripted original series, TV shows and films licensed from studio partners.
You’ll also get exclusive content from top online creators. Fullscreen Media
has nearly doubled its programming since launch – including more original
series and acquired content announced earlier this month.
Now AT&T will introduce an exclusive offer for our Mobility customers. Enjoy
Fullscreen at no charge for 1 year included with eligible new and existing
wireless plans with messaging service. Starting Nov. 30, sign up for the offer
at www.fullscreen.com/att and stream Fullscreen without using your data.2
Get Fullscreen anytime, anywhere in the U.S. at www.fullscreen.com and via
iPhone, iPad, select Android Phones, Chromecast and Apple TV.
Our FreeVIEW experience lets anyone enjoy unique and exclusive content free of
charge. It’s a highly curated, always-fresh, ad-supported video service. It has
a sampling of on-demand content from AUDIENCE Network, Otter Media properties
and other channels on DIRECTV NOW.
Download the DIRECTV NOW app to access FreeVIEW or visit www.directvnow.com and
start streaming free of charge.4
Existing Premium Services
AT&T will continue to provide DIRECTV’s premium satellite TV entertainment
service. This includes our most advanced Genie HD DVR and an outstanding lineup
of live and on-demand programming, plus add-on features like premium sports
packages and the industry’s best picture format: 4K Ultra High Definition. The
DIRECTV App also lets satellite customers watch all live and recorded programs
virtually anywhere.5 AT&T will continue to offer our U-verse TV and internet
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