[opendtv] Re: LTE Reading List

  • From: Craig Birkmaier <craig@xxxxxxxxxxxxx>
  • To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
  • Date: Wed, 23 Oct 2013 09:35:20 -0400

On Oct 22, 2013, at 5:08 PM, "Manfredi, Albert E" 
<albert.e.manfredi@xxxxxxxxxx> wrote:
> Craig Birkmaier wrote:
> Neither of these can help you answer the important questions, Craig. Neither 
> of them is technical in nature. You need something that explains the 
> technical tradeoffs, between say ATSC or DVB-T/T2, and LTE, for the type of 
> service OTA broadcasters offer.

So, when did the cost to deploy the infrastructure - tower leasing and 
transmitter cost - become unimportant to this discussion? You claim these costs 
are too high for the existing broadcasters; the first paper shows that these 
costs have dropped by more than 2/3's in the past few years.

The other papers touched a bit on the trade offs, but the relevant facts come 
through in every one:

1. By moving to Broadcast LTE, virtually all new U.S. Smartphones will be able 
to receive the broadcasts, at no additional cost. Furthermore, new TV's and 
standalone receivers (to update millions of existing ATSC enabled TV's), will 
be able to leverage the same chips being used/driven by the mobile device 
industry. We are talking about an industry that already dwarfs the CE 
television industry - i.e. More than a billion new devices a year.

2. The ability to support many new business models that are data centric, 
selling excess bandwidth during off peak hours (the industry formerly known as 
data broadcasting).

3. The ability to deliver different content to sub markets within the larger 
geographic market.

4. Greatly improved reception (relative to ATSC1) using simple (including 
indoor) antennas; this includes second screen devices, especially tablets.

5. In vehicle reception of both video and data services.

> Which makes a lot of sense. They aren't targeting OTA broadcasters.


So, why are they demonstrating Broadcast LTE at NAB and IBC? And why are the 
submitting a Broadcast LTE proposal to the ATSC?

The ONLY logical strategy is to promote their technology to BOTH existing 
broadcasters AND the telcos. 

You cannot blame them for having little faith in broadcasting moving forward. 
Broadcasters have not embraced most of what is possible with ATSC1 and ATSC - 
M/H. They continue to focus efforts on driving consumers to a MVPD service so 
they can collect subscriber fees.

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