[opendtv] Re: Kagan: TV Ad Revs Less In 2013, Than 2006

  • From: "Dale Kelly" <dalekelly@xxxxxxxxxxx>
  • To: "OPENDTV" <opendtv@xxxxxxxxxxxxx>
  • Date: Wed, 10 Feb 2010 13:58:12 -0800

For 2006 local political was $2.1 billion; 2008 was $2 billion; 2009 was
$.9 billion.

What happened to the numbers for 2007 political?

I checked the TVB web site as you suggested (very intereting). Non election year political revenue was only about 25 to 30% of the election years revenue. Attempting to establish an over all revenue trend by comparing a non election year with the previous year, is inaccurate. My opinion remains that broadcast advertising trends should be based upon four year election cycles.

That being said, over all broadcasting add revenues are clearly down and, unsurprisingly, the majority of an election year gains go to the Local Stations (the real broadcasters!).

           Political Advertising On Broadcast Television

2005-2008 Includes Candidate, Ballot and  Off-Ballot Issue Advertising

Year          Network             Spot/Local             Total:
2005 -  $ 100,832,127    $ 479,365,367      $ 580,197,494

2006 -  $ 155,047,883    $ 1,980,056,595   $ 2,135,104,478

2007 -  $ 124,683,654    $ 356,825,027       $ 481,508,681

2008 -  $ 160,703,686    $ 1,548,571,694     $ 1,709,275,380

Dale


----- Original Message ----- From: "Craig Birkmaier" <craig@xxxxxxxxx>
To: <opendtv@xxxxxxxxxxxxx>
Sent: Tuesday, February 09, 2010 5:53 PM
Subject: [opendtv] Re: Kalgan: TV Ad Revs Less In 2013, Than 2006


At 12:51 PM -0800 2/9/10, Dale Kelly wrote:
In 2009, SNL Kalgan said TV station traditional ad revenues sank 20% to
$19 billion

The 2009 revenue number is relative to what?



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