[opendtv] Re: Is 'Fair Use' in Peril?
- From: johnwillkie@xxxxxxxxxx
- To: opendtv@xxxxxxxxxxxxx
- Date: Thu, 2 Dec 2004 20:17:52 -0800 (PST)
I don't know who or what is at fault, but it seems to me that I've read
and deleted the same message below at least six times today. It doesn't
get better with repetition.
John Willkie
> Craig Birkmaier wrote:
>
>> And there are studies that suggest that watching
>> ads in FF is JUST as effective as watching the
>> actual ad.
>
> Exactly! Which is why Congress should consider
> allowing fast forward in recording devices, even
> if it decides to ban the outright skipping function.
>
> As a matter of fact, I would suggest that FF makes
> the viewer pay *more* attention to the ad, because
> he has to concentrate until the program begins
> again. As opposed to just reading the paper during
> the ads. And ads can be designed to work well when
> watched in FF mode.
>
>> I find it interesting that the migration to DVD
>> is now beginning to threaten the traditional
>> distribution channel of advertiser supported TV
>> programming. Millions of people are buying DVDs
>> with complete series of TV programs, all without
>> commercials. And the content owners are making
>> even more money selling their content directly to
>> consumers.
>
> This is simply a different business model. This is
> more like Hollywood selling movies on DVD or VHS.
>
> I also find the concept interesting, but it
> doesn't invalidate the broadcast TV model. I will
> bet that those DVD sets would not sell nearly as
> well if the content were not also being broadcast
> and talked about by the office crowd. Besides,
> only some shows are available on DVD.
>
> Ads are important. "Targeted ads" are only
> slightly less likely to be zapped than other ads.
> So a good ans
> wer is needed regardless.
>
> Bert
>
>
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