[opendtv] Re: Is 'Fair Use' in Peril?
- From: johnwillkie@xxxxxxxxxx
- To: opendtv@xxxxxxxxxxxxx
- Date: Thu, 2 Dec 2004 10:21:39 -0800 (PST)
So, a person flipping through a magazine pays more attention to individual
pages than a person who reads each page? (it's funny what people will do
sometimes to keep 'in the fray.')
John Willkie
> Craig Birkmaier wrote:
>
>> And there are studies that suggest that watching
>> ads in FF is JUST as effective as watching the
>> actual ad.
>
> Exactly! Which is why Congress should consider
> allowing fast forward in recording devices, even
> if it decides to ban the outright skipping function.
>
> As a matter of fact, I would suggest that FF makes
> the viewer pay *more* attention to the ad, because
> he has to concentrate until the program begins
> again. As opposed to just reading the paper during
> the ads. And ads can be designed to work well when
> watched in FF mode.
>
>> I find it interesting that the migration to DVD
>> is now beginning to threaten the traditional
>> distribution channel of advertiser supported TV
>> programming. Millions of people are buying DVDs
>> with complete series of TV programs, all without
>> commercials. And the content owners are making
>> even more money selling their content directly to
>> consumers.
>
> This is simply a different business model. This is
> more like Hollywood selling movies on DVD or VHS.
>
> I also find the concept interesting, but it
> doesn't invalidate the broadcast TV model. I will
> bet that those DVD sets would not sell nearly as
> well if the content were not also being broadcast
> and talked about by the office crowd. Besides,
> only some shows are available on DVD.
>
> Ads are important. "Targeted ads" are only
> slightly less likely to be zapped than other ads.
> So a good ans
> wer is needed regardless.
>
> Bert
>
>
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