[opendtv] Intel Launches Viiv Entertainment PC

  • From: Monty Solomon <monty@xxxxxxxxxx>
  • To: undisclosed-recipient: ;
  • Date: Fri, 6 Jan 2006 22:45:39 -0500

      Intel Launches Viiv Entertainment PC
      - Jan 5, 2006 10:37 PM (AP Online)

LAS VEGAS (AP) -- Chip-maker Intel Corp. launched its Viiv 
entertainment PC platform Thursday and announced a slew of deals with 
entertainment and other tech companies to provide content for the new 

Viiv PC owners will be able to watch video that's stored in Google 
Inc.'s video service, high-definition highlights from NBC's coverage 
of the Winter Olympics and classic TV shows from America Online. In 
all, Intel has signed dozens of content deals.

Viiv computers will be capable of replacing the array of standalone 
boxes that surround the television _ such as a digital video 
recorder, DVD player or cable box. Intel also says it's working to 
ensure a Viiv PC works seamlessly with other equipment.

By focusing on more than chips, Intel hopes its technical and 
marketing muscle will help make entertainment PCs easier to use _ and 
more appealing.

The approach is similar to the strategy Intel followed when it 
launched its Centrino technology for wireless notebook computers in 
2003. It not only supplied the chips but also marketing support and a 
quality-assurance program to ensure the technology worked.

Also Thursday, Intel launched its Core Duo chip, which the company 
claims has lower power requirements and higher performance. The 
processor, which has two computing engines built into a single chip, 
is expected to enable smaller, living-room friendly Viiv systems and 
will power the next-generation mobile platform, the Centrino Duo.


      - http://finance.lycos.com/home/news/story.asp?story=54509935

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