[opendtv] Re: Iger: Computer Replacing TV as Primary Entertainment Source
- From: "John Willkie" <johnwillkie@xxxxxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Wed, 12 Mar 2008 12:19:58 -0700
I agree, John. I saw that item, and I didn't think it really merited my
including it here. A computer has been my primary media device for the
better part of a decade (tv, fm, jukebox), but I know that I'm in a very
small minority.
For small time-operators, the internet will be a way to get a leg up.
Speaking of that, 8 million people have streamed the very funny Sarah
Silverman "I'm F*****g Matt Damon" clip from ABC.com and YouTube.com, and a
smaller number have streamed the response, Jimmy Kimmelman's less funny but
more ambitious "I'm F*****g Ben Affleck" clip.
However, unless I'm missing something, they aired first on "Jimmy Kimmel
Live."
John Willkie, who disagrees that Sarah Silverman is the new Lucille Ball
(more like the new Sophie Tucker) that moniker goes to Tina Fey, but Tina
"does clean."
-----Mensaje original-----
De: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx] En
nombre de John Shutt
Enviado el: Wednesday, March 12, 2008 12:07 PM
Para: OpenDTV
Asunto: [opendtv] Iger: Computer Replacing TV as Primary Entertainment
Source
"Iger expressed satisfaction with Disney's iTunes sales -- he said the
company has sold around 4 million movies and 40 million-50 million TV
episodes through iTunes during their 18-month partnership and the sales had
not cannibalized Disney's traditional media revenues."
I still contend that the Internet is a secondary market for media, and
broadcast (cablecast) is the primary market. Would Iger have spent as much
on production of programs offered exclusively through iTunes? Hint: He
hasn't made any such programs yet.
John
http://www.broadcastingcable.com/article/CA6540330.html?desc=topstory
Iger: Computer Replacing TV as Primary Entertainment Source
Disney President and CEO: Social Media Not a Fad, Broadband 'Will Be the
Primary Source of Entertainment'
By Michael Malone -- Broadcasting & Cable, 3/12/2008 12:32:00 PM
Disney president and CEO Bob Iger expressed a very bullish take on new media
at the McGraw-Hill Media Summit Wednesday morning in New York, chastising
media executives for their skittish view of the multiple-platform approach
to delivering content. "Brand managers look at technology with a deep-rooted
aversion," he said. "People take a protectionist view of it, but we're
projecting the brand versus protecting the brand."
Speaking at McGraw-Hill headquarters, Iger spoke of using technology to
"completely change the perception" of the Disney brand when he took over in
2005. He forecasted $1 billion in digital revenue for Disney this year, up
from $750 million in 2007.
Iger also mentioned revamping Disney's Web presence overseas, in markets
such as China and Australia, and beefing up social media, such as Disney's
kids-friendly Club Penguin virtual world and an upcoming interactive
platform centered around hit film Cars. He said Disney may again venture
into the branded-cell-phone arena after missteps with ESPN and Disney
phones. "It's about embracing the consumer and using technology to do so,"
he added.
Iger stressed how social media was far from a Gen X or Gen Y fad, but in
fact a part of everyday life for children. He said the computer will soon
supplant the television as children's screen of choice. "In the years ahead,
broadband on the computer will be the primary source of entertainment for
kids," he said. "It's just as important to them as the TV set now."
The Disney boss gave himself middling marks for his own performance in
social media: He lamented having but two Facebook "friends" but said his
Club Penguin igloo -- which sees participants accumulate gear based on game
performance -- was outfitted with a wide-screen TV, a fireplace and even a
basketball hoop. "I've never been to an igloo with a basketball hoop," Iger
deadpanned to interviewer John Byrne of Business Week.
Iger expressed satisfaction with Disney's iTunes sales -- he said the
company has sold around 4 million movies and 40 million-50 million TV
episodes through iTunes during their 18-month partnership and the sales had
not cannibalized Disney's traditional media revenues.
Iger also plugged the traditional media model that has made home runs out of
Disney fare like Hannah Montana and High School Musical. "It's still a very
powerful medium," he said. "We denigrate it by calling it 'old.'"
He lamented the effect the writers' strike had not only on the entertainment
business, but its support businesses in Southern California, and was
optimistic about working out an agreement with the actors' unions. "I hope
the actors see fit to agree to terms that are similar to the writers' and
directors' terms," he said.
Iger, who said Disney was not interested in acquiring AOL if it's made
available, believes Disney's favorable balance sheet and cash flow position
it for acquisitions. "We have the wherewithal to buy something if there's
shareholder value or strategic value in it," he said, "but we don't feel the
necessity [to make an acquisition]."
In closing, Iger credited his mentors -- including Tom Murphy, Roone Arledge
and Michael Eisner -- for shaping his management strategy. He cited Murphy
for his ethics, Arledge for his perfectionism and Eisner for marrying
"creative genius" with a CEO's head for business. "I've been a lucky guy,"
Iger said with a smile.
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