[opendtv] IPTV worldwide subscriber base up by 53%

From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
Date: Thu, 10 Dec 2009 11:25:26 -0600
"However, the report suggests that taking market share from other video 
delivery systems offers a significantly tougher set of challenges than, for 
example, those faced by broadband which had a more straightforward path to 
market dominance offering a significant set of USPs compared to dial-up 
internet access."

I don't know why this should be surprising. IPTV is just a different way of 
delivering TV in a walled garden. Users hardly notice the difference, compared 
with any other walled garden cable TV network.

The early hype in the press was what was susprising to me.

Bert

----------------------------------
http://www.dtg.org.uk/news/news.php?class=countries&subclass=0&id=3614

IPTV worldwide subscriber base up by 53%

ShareThisJust over 26 million people worldwide had subscribed to IPTV services 
by the end of Q2 2009, up 53% from the 17 million reported one year previously, 
according to a new report from UK research firm Point Topic.

"Growth in many of the early adopter countries, the US, France, Hong Kong for 
example has been steady rather than spectacular, the real action is starting to 
take place elsewhere," said John Bosnell, Senior Analyst at Point Topic. 
According to the report, the number of markets with notable IPTV deployments 
has quadrupled in the last 5 years and South America, Eastern Europe and more 
of Western Europe are seeing significant IPTV deployments.

However, the report suggests that taking market share from other video delivery 
systems offers a significantly tougher set of challenges than, for example, 
those faced by broadband which had a more straightforward path to market 
dominance offering a significant set of USPs compared to dial-up internet 
access.

"TV and the delivery of the content is a mature market. There are an entrenched 
set of suppliers, often fenced with regulatory, even protectionist, hurdles. 
Add to this the lack of a stand-out USP particularly when compared to cable TV 
and IPTV is plainly in a tough fight for subscribers," said Bosnell.

Streaming video also requires bandwidth that is only just becoming available in 
many markets say Point Topic. Where the delivery and regulation allow however, 
for example Hong Kong, consumers will sign up to IPTV. In Hong Kong over 50% of 
PCCW's broadband customers now take an IPTV service, according to the research.

DTG Staff 09.12.2009
 
 
----------------------------------------------------------------------
You can UNSUBSCRIBE from the OpenDTV list in two ways:

- Using the UNSUBSCRIBE command in your user configuration settings at 
FreeLists.org 

- By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word 
unsubscribe in the subject line.
[opendtv] IPTV worldwide subscriber base up by 53%

Other related posts:
