[opendtv] Re: I don't mean to be rotten but economics has done it in for US DTV and the schoolboy bullies on this reflector...

  • From: "John Willkie" <johnwillkie@xxxxxxxxxxxxx>
  • To: <opendtv@xxxxxxxxxxxxx>
  • Date: Fri, 22 Dec 2006 00:46:18 -0800

Economicx?  You should be ashamed of using such a term, coming as you do
from a country where there are no economics (or, take your pick, Marxist
economics) for the media market.

John Willkie

> -----Original Message-----
> From: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx]
> On Behalf Of Dermot Nolan
> Sent: Friday, December 15, 2006 9:59 AM
> To: opendtv [opendtv]
> Subject: [opendtv] I don't mean to be rotten but economics has done it in
> for US DTV and the schoolboy bullies on this reflector...
> 
> 
> Hi boys, girls and lurkers (myself mostly nowadays....)
> 
> I don't mean to be rotten BUT I don't have a problem here.The debate on
> opendtv about ATSC/8VSB/COFDM etc is largely sterile and conducted by the
> same few protagonists with the same predictable vituperative exchanges
> (JW, BM, BM etc increasingly nasty, immature and silly to each other). And
> it is so f*************ing boring.
> 
> ATSC has lost commercially, strategically and technically. Nobody is
> interested in buying ATSC STBs in the US, outside the US (pace Canada,
> Mexico which are border states to the US), the business model has failed,
> and we will probably see NTSC carry on for many a long day. Elsewhere the
> plethora of COFDM systems (DVB-T, ISDB-T, T-DMB, DAB-IP. DVB-H, MediaFLO
> (carrying on the US tradition of pioneering OFDM), etc are doing very
> nicely...
> 
> It is clear, in spades, apart from to the usual Don Quixote windmill
> tilters on opendtv that ATSC/8VSB/the current US DTV business model is now
> the perfect trainwreck. And so completely over commercially.
> 
> The real issues for a viable OTA DTV service are:
> 
> a) Compelling content
> b) Systems which work out of the box rather than engineering trainsets
> which might or might not work in the indeterminate future
> c) Business models with consumer appeal. These tend to be free.
> d) Comprehensive differentiation from cable + DBS through unique leverage
> of OTA distribution. That means no rotors, portable, mobile etc...
> 
> Outside the US this has been achieved in spades in many countries. The
> evidence is overwhelming and the common component is, quite naturally,
> xOFDM.  Of course there are some who will never learn until the NTSC
> customer is cutoff in his prime.
> 
> Kind Regards and compliments of the season,
> 
> Dermot Nolan
> 
> the dn watching H264 HDTV DVB-T on his laptop for $100 with 28dB SNR in a
> heavily multipathed area...
> d)
> 
> Dermot Nolan
> Director
> TBS
> DL: + 44 (0)20 7286 5570
> Mobile:+ 44 (0)7973 211703
> Email:dermot@xxxxxxxxxxxxxxxxxxxxxxxxx
> 
> 
> 
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