[opendtv] Re: Hulu, TV.com Getting Higher Ad Rates Than Their Network Counterparts
- From: "Hughes Gary-DJWV76" <ghughes@xxxxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Tue, 21 Jul 2009 11:42:58 -0400
Re:
> Whether or not the online show gives advertizers all sorts of
> information about the viewer of the ad, I frankly don't know.
> I would be surprised if information transmitted about
> viewers, without their explicit consent, is not blocked now,
> and even more so in the future.
>
They know your IP address and can use the same techniques that allow an
iPod Touch to determine your location, so they know your zip code. That
alone is enough to dramatically increase the value of the ad placement.
We are finding a similar effect in cable advertising.
Fewer ads per break is also a factor, as you point out.
Gary
Gary Hughes
Video Architect
Distinguished Member, Technical Staff
Motorola On Demand Video, MA34
80 Central St.
Boxborough, MA 01719
Email: ghughes@xxxxxxxxxxxx
Office: 978 266 7269
Mobile: 978 339 3615
Fax: 978 264 9108
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