Craig Birkmaier wrote: > Exclusive means the only place you can get it BERT. Get "it." What's "it," Craig? Exclusive can mean that this food store also rents videos, making it better compete against other food stores. Exclusive can mean that this Internet bookseller includes streaming TV content as part of its annual one-shot mail delivery payment, unlike all other booksellers. Exclusive can mean that this insurance company only ensures DoD personnel. And so on. You don’t HAVE to develop original video content to offer something competitive or unique, against the other guys. > Low cost is not exclusivity - it is price differentiation. Anything unique to your business is exclusive. If you rent movies at a low price, because you're using movies as a loss leader in a food business, you're offering an exclusive service. That's called competition. >> Not to be overly blunt, but did it ever occur to you, Craig, that >> you "hammer for weeks" on many topics that don't necessarily make >> a lot of sense? You hammered for years on how great 480p could be. > > And I was RIGHT! Not only were you incorrect, in the sense that HD is discernibly better than 480p, especially in the much larger TV screens that emerged since those days, but your hammering was also irrelevant. In a broadcast scheme, one to all, the only reason to obsess about such matters is if you want to cram more content in the channel. And we can go on at great lengths about any number of other such misconceptions and "mishammerings," but it would all be repetitive. > The MVPD bundling formula evolved from a business imperative - > charging subscriber fees to help fund new networks that could not > generate sufficient add revenues to grow. No, not just that. The important aspect of bundling is that it works on schemes that cannot easily segregate content for separate authentication. With analog one-way broadcast distribution, you relied on notch filters or on clumsy scrambling of the analog signal. The notch filters were a nuisance to install, because they required a truck roll for every single change. And the scrambling was even worse, in the sense that each scrambling scheme would require another STB. So that's why the bundles made a whole lot of sense. It was a way of segregating tiers of service, within practical limits of that technology. Now, obviously the bean counters made the most of it. If I can only "resolve" these tiers at a low level, that forces the subscribers to pay for a bunch of stuff they don’t want. It becomes an easy subsidy for channels that otherwise wouldn't stay afloat, and it also subsidizes more popular channels, by making people pay for them even if they don’t care. Here's the important part: This bundling model is not technically required anymore. Programs can now be authenticated individually, if need be. So, new entrants in the TV distro market can leverage this, to better compete against the incumbents. John Skipper gets this. Direct to consumer. Not part of a bundle. Content owners are free to choose among different business models that might appeal more to certain consumers. Bert ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.