http://www.multichannel.com/news/next-tv/hulu-eyes-ad-free-play-report/392278
Hulu Eyes Ad-Free Play: Report
Hulu is considering an advertising-free version of the multiscreen OTT service
that would sell for $12 to $14 per month, and create an option that would put
it in even closer competition with Netflix and Amazon Prime Instant Video, The
Wall Street Journal reported.
Hulu declined to comment on the report, but the paper said the project is
called “NOAH” (for “No Ads Hulu), and would present a new option for an
existing subscription/hybrid service that sells for $7.99 per month. The
ad-free option, which would address at least one objection some would-be
subscribers have with Hulu, could debut this fall, the WSJ reported while also
pointing out that programmers are increasingly wary about the impact
subscription-based OTT services are having on the TV ecosystem.
But if Hulu decided to move forward that option would enter view as Hulu
continues to expand its distribution options, as well. Hulu, which is now
offering Showtime’s new standalone service in a bundle, has distribution deals
in place with several MVPDs and ISPs, including AT&T, Cablevision Systems,
Armstrong, Atlantic Broadband, Mediacom Communications, Midcontinent
Communications and WideOpenWest (WOW!).
Hulu, which recently added Pluto TV as a content distribution partner and has
been beefing up its own content mix, has nearly 9 million subscribers. Netflix
ended the second quarter with 42.51 million paid U.S. subs, and 66.61 million
worldwide.Hulu is co-owned by NBCUniversal, Walt Disney Co., and 21st Century
Fox.
